Brand Tone

Professional and Expert, Luxurious and Aspirational, Caring and Confidence-Boosting, Trustworthy and Honest

Brand Values

• •Quality
• •Expertise & Specialization
• •Client Well-being & Safety
• •Transformation & Confidence
• •Education & Empowerment
• •Integrity & Honesty

Best Practices

• •Lead with Expertise, Assure with Care: Always balance showcasing your awards, specialized knowledge, and unique techniques with empathetic language that acknowledges the client's emotional journey and desire for confidence.
• •Use Aspirational and Evocative Language: Words like "dream," "luxury," "flawless," "radiant," and "confidence" align with the high-end, transformative experience offered. Paint a picture of the desired outcome.
• •Emphasize Quality and Safety: Consistently mention the premium grade of hair used (e.g., "finest Remy human hair") and the commitment to gentle, non-damaging application methods ("kind to your natural hair," "no heat, no glue").
• •Maintain a Professional yet Welcoming Voice: While highlighting expertise, ensure the tone is approachable and inviting. Phrases like "trust in the professionals," "we're here to help," combined with mentions of the salon's welcoming atmosphere, achieve this.
• •Be Solution-Oriented and Empowering: Focus on how the services solve client problems (e.g., thinning hair, desire for volume/length) and empower them to feel their best. Highlight the transformative power of their services.

Social Perception

Positive Reputation, Seen as Experts, Aspirational Brand, Caring Professionals

Copy Examples

• •Unlock Your Dream Hair: Award-Winning Extensions, Unrivaled Expertise. At Gadiva/Blakk Extensions, we don't just transform hair; we boost confidence. Experience the luxury of premium Remy hair and our renowned, gentle application methods, all within our exclusive salon. Ready for your princess moment? Book your complimentary consultation.
• •More Than Just Extensions. It's a Confidence Revolution. Dealing with hair thinning or loss? Our director, a hair loss sufferer herself, leads our specialist team in providing compassionate, cutting-edge solutions. From our trademarked Godiva Crown System to bespoke wigs, rediscover hair you love. Trust the professionals who truly understand.
• •The Secret to Flawless Volume? The Godiva Secret Weave. Imagine extensions so discreet, so comfortable, they feel like your own. Our innovative Godiva Secret Weave offers just that – breathtaking volume and length with no visible connections. Gentle on your natural hair, stunning in every style.
• •Invest in Your Crown: Premium Quality, Lasting Beauty. Why settle for less? We use only the finest Grade 8A Remy human hair, ensuring your extensions look and feel incredible, wash after wash. Because at Gadiva/Blakk, we believe good hair is your best revenge, and quality is never a compromise.
• •Become a Hair Transformation Artist: Train with the Award-Winners. Elevate your career with Godiva Training Academy. Learn our industry-leading techniques in hair extensions and hair loss solutions directly from the experts. We share our secrets to help you build your own success.