Brand Tone

friendly, approachable, enthusiastic, and customer-focused

Brand Values

• •Personalization and Uniqueness
• •Quality
• •Customer Connection/Relationships
• •Family Business
• •Joy and Fun
• •Staying Current/Trendy

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to. Blakes Creates appeals to people looking for personal items, gifts, and fun designs. Use language that resonates with them – be warm, relatable, and use current (but appropriate) slang or references if it fits (like on TikTok).
• •Emphasize "You" and "Your": Focus the copy on the customer and the benefits or feelings *they* will experience. Phrases like "your unique personality," "your daily routine," "your photos" make it personal.
• •Inject Personality and Enthusiasm: Don't be afraid to let the brand's passion shine through. Use exclamation points where appropriate, ask engaging questions, and convey excitement about the products and the process of creation. (e.g., "Sip in style wherever you wander. ☕✈️").
• •Tell Your Story (Subtly and Directly): Weave in the family business aspect and the passion for customer relationships. This builds trust and relatability. This can be direct in "About Us" sections or subtly implied in the care and attention conveyed in product descriptions.
• •Be Consistent Across All Channels: While the specific style might vary slightly (e.g., TikTok might be more informal than an email newsletter), the core friendly, enthusiastic, and customer-centric tone should remain consistent everywhere – website, social media, email, and even customer service interactions. Ensure all team members understand and can replicate this tone.

Social Perception

positive. They are perceived as a provider of unique, personalized gifts. The brand seems to be building a community around their creative and customizable products.

Copy Examples

• •Headline: Your Memories, Your Mug! Turn Your Favorite Photos into Daily Joy. Body: Don't just sip, smile! Upload your cherished photos and let us create a one-of-a-kind tumbler or mug that’s uniquely YOU. Perfect for gifting or making your coffee break extra special. Start designing your happiness today! #BlakesCreates #PersonalizedPerfection
• •Headline: Level Up Your Hydration Game! 🎮 Body: Gamers, assemble! Our new collection of gaming-themed tumblers is here to keep you refreshed through every quest and boss battle. Choose your design, personalize it, and sip your way to victory. What’s your go-to game-time drink? #GameOn #TumblerSquad #BlakesCreates
• •Headline: Spoil Your Everyday Hero! ✨ (For "Inspiring Professions" Collection) Body: Know a nurse who’s a lifesaver? A teacher who changes lives? Show your appreciation with a thoughtful, personalized tumbler or mug from our Inspiring Professions collection. A small token for a big heart. Who inspires you? #ThankYouHeroes #ThoughtfulGifts #BlakesCreates
• •Headline: TikTok Made You Buy It? 😉 Get Your Viral Tumbler Here! Body: Join the Blakes Creates family and see what all the buzz is about! From custom photo quenchers to our trending quirky designs, we’ve got the tumbler that’ll make your followers swoon. Tag us in your unboxing! @blakescreates #TikTokFinds #MustHaveMugs
• •Headline: From Our Family to Yours: Crafted with Care. ❤️ Body: As a small family business, every personalized tumbler and mug we create is made with a dash of love and a heap of passion. Thank you for supporting our dream and letting us bring a little more joy to your day! Discover the Blakes Creates difference. #FamilyRun #CustomMadeJoy