Brand Tone

Aspirational & Stylish, Youthful & Trendy, Community-focused & Inclusive, Approachable & Relatable, Confident & Passionate

Brand Values

• •Integrity
• •Quality & Durability
• •Community
• •Progression & Improvement
• •Authenticity & Transparency
• •Simplicity & Timeless Design
• •Customer Focus/Reliability
• •Accessibility/Attainable Pricing
• •Lifestyle
• •Wellness & Comfort

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the core attributes of the Blakely tone (e.g., Aspirational, Youthful, Inclusive, Confident, Authentic) with examples of do's and don'ts for all marketing communications.
• •Know Your Audience, Segment Your Messaging: While maintaining a core tone, tailor the expression slightly for different platforms. TikTok can be more playful and informal, while LinkedIn remains professional, and Instagram focuses on visual storytelling and community engagement. The core values should underpin all of it.
• •Emphasize Storytelling & Authenticity: Share the brand's journey, the inspiration behind collections (like its Norfolk roots), and customer stories. Be transparent about processes (where appropriate and positive). Authenticity builds trust, which is crucial given some mixed reviews.
• •Prioritize Community Engagement: Actively respond to comments and messages across platforms in the established brand voice. Encourage user-generated content and make customers feel like valued members of the "Blakely Fam." This can also be a channel to address concerns constructively.
• •Align Internal & External Communication: Ensure that the customer service team also communicates in a way that reflects the brand's stated values of reliability and putting things right. Inconsistencies between marketing promises and service reality can damage perception significantly. Training on brand voice for all customer-facing roles is essential.

Social Perception

Trendy and aspirational, particularly by its social media audience. The strong community aspect resonates well with many followers.

Copy Examples

• •Instagram Post (New Hoodie Launch): Meet your new obsession. Crafted for cloud-like comfort and designed to be part of your story, season after season. This isn't just a hoodie, it's a Blakely experience. Join the Fam and discover the difference. #BlakelyClothing #TimelessComfort #NewCollection
• •Facebook Ad (General Brand Awareness): Tired of trends that fade? At Blakely, we design timeless pieces you'll love for years. Quality you can feel, style that speaks for itself. Crafted in Britain, loved worldwide. Explore our collections and find your forever favourites. Shop now. #Blakely #DesignedForLife #QualityFashion
• •Email to Subscribers (Highlighting Community & a New Collection): Hey [Customer Name], you're not just a customer, you're part of the Blakely family. That's why we're giving you an exclusive first look at our new 'Everyday Essentials' collection – designed with your life, your comfort, and your style in mind. Pieces made to last, just like our community. Explore the lookbook now. #BlakelyFam #TimelessStyle
• •TikTok Video Caption (Styling a Versatile Piece): From coffee runs ☕ to sunset views 🌅. Our [Product Name] is all about versatile style and ultimate comfort. How would you rock it? Show us using #InBlakely! ✨ #BlakelyClothing #StyleHack #OOTD #ComfortFirst
• •Website Banner (Promoting Sustainability Effort - *once more concrete actions are in place and shareable*): Style that feels good, inside and out. We're on a journey to make our timeless pieces even more sustainable. Because fashion that lasts should also care for our planet. Learn more about our commitments. #BlakelyCares #SustainableStyle (Note: This requires demonstrable actions to be authentic).