Brand Tone

Authentic & Genuine, Aspirational & Positive, Community-Focused & Engaging, Quality-Conscious & Confident, Approachable & Down-to-Earth

Brand Values

• •Integrity
• •Progression & Reliability
• •Simplicity & Authenticity
• •Timelessness & Durability
• •Community

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone (e.g., authentic, aspirational, down-to-earth), key messaging pillars, approved vocabulary, and words to avoid. Share this with everyone who creates content.
• •Focus on Feeling: Blakely often talks about making people look and feel their best. Copywriting should tap into these emotions, emphasizing comfort, confidence, and the positive experience of wearing the clothes, rather than just product features.
• •Tell Authentic Stories: Incorporate the brand's origin story, the founder's passion, and customer experiences (with permission) to reinforce authenticity and build community. Highlight the why behind the brand.
• •Emphasize Quality and Timelessness Over Trends: Consistently communicate the value of investing in durable, classic pieces that won't quickly go out of style. Use language that reflects longevity and enduring appeal.
• •Engage and Build Community: Use inclusive language (our community, join us). Ask questions, encourage user-generated content, and respond authentically to comments and messages to foster a sense of belonging and connection.

Social Perception

Positive Perception of Quality & Style (for many), Mixed Reviews & Concerns, Growing Brand with Local Roots, Anti-Fast Fashion Appeal, Engaged Community (Online and Offline), Aspirational Lifestyle

Copy Examples

• •Headline: Beyond Trends. Beyond Seasons. Just You, At Your Best. Body: We don’t do fleeting fads. Blakely is built on timeless design, super-soft fabrics, and the belief that true style is about feeling incredible in what you wear, day in and day out. Discover pieces crafted to last, just like your confidence. #BlakelyTimeless
• •Headline: From Our Norfolk Roots to Your Everyday Adventures. Body: Blakely started with a simple idea: create quality clothing that makes you feel amazing. We’re still driven by that passion, pouring integrity and care into every stitch. Join our community and experience the difference of fashion designed with you in mind. #BlakelyCommunity #CraftedForLife
• •Headline: Invest in Comfort. Invest in Yourself. Body: Why settle for anything less than exceptional? Our collections are designed for more than just looks – they're made for living. Experience the super-soft feel and lasting quality that has become our signature. Because you deserve to feel your best, always. #BlakelyQuality #FeelTheDifference
• •Headline: More Than Just Clothing. It’s a Feeling. Body: Remember that one piece of clothing that just *feels* right? That’s what we aim for with every Blakely design. It's about that boost of confidence, that sense of comfort, that feeling of being authentically you. Ready to find your new favourite? #MyBlakely #LookGoodFeelGood
• •Headline: Join the Movement: Real Style, Real People, Real Life. Body: We’re building a community that values authenticity, quality, and living life to the fullest. Blakely is for everyone who believes that great clothing should support your journey, not define it. Share your #BlakelyStory and connect with like-minded individuals.