Brand Tone

Artisanal & Sophisticated, Passionate & Enthusiastic, Authentic & Trustworthy, Warm & Welcoming, Informative & Inspiring

Brand Values

• •Quality & Excellence: A commitment to using the finest ingredients and meticulous crafting processes, validated by numerous awards.
• •Craftsmanship & Tradition: Honoring traditional preserve-making techniques while innovating with flavors.
• •Natural & Pure Ingredients: Prioritizing fresh fruits and avoiding artificial additives.
• •Flavor Innovation: Creating unique and memorable taste experiences.
• •Customer Delight: Aiming to provide exceptional products and service that bring joy to customers.
• •Community & Heritage: Rooted in Vermont, with an appreciation for local sourcing when possible and a connection to their customers.
• •Passion: A deep love for the art of making preserves is evident in their story and products.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., sophisticated, warm, passionate), including 'do's and don'ts' for language, specific vocabulary to embrace or avoid, and examples of on-brand copy. Share this with anyone creating content.
• •Focus on Sensory Language: Use vivid, descriptive words that evoke taste, aroma, and texture to bring the experience of your preserves to life. Think 'sun-ripened,' 'velvety smooth,' 'zesty aroma,' 'delicate sweetness.'
• •Highlight Craftsmanship and Quality: Consistently weave in mentions of your artisanal methods, high-quality ingredients (like 'peak-season fruits,' 'no artificial anything'), and the care that goes into each batch. This reinforces your premium positioning.
• •Tell Your Story (and Stories): Share the passion behind the brand, the inspiration for new flavors, or how customers are enjoying your products. Storytelling creates an emotional connection and makes the brand more relatable and memorable.
• •Maintain Authenticity and Transparency: Be genuine in your communications. If you emphasize natural ingredients, ensure your copy reflects that commitment clearly and honestly. Let your passion for your craft shine through naturally.

Social Perception

Blake Hill Preserves is generally perceived as a premium, artisanal brand offering high-quality, delicious, and often unique preserves. Customers view them as a trustworthy company that uses excellent ingredients and has a genuine passion for their craft. The beautiful packaging makes them a popular choice for gifts. While positioned as a gourmet product, the quality and taste experience are widely seen as justifying the price. They are respected in the specialty food industry, as evidenced by their numerous awards and positive media coverage.

Copy Examples

• •Headline: Taste the Art of Slow-Simmered Perfection. Body: At Blake Hill Preserves, we believe the finest flavors unfold with time and care. Discover our award-winning jams and marmalades, crafted in Vermont with an abundance of fresh fruit and a passion for pure, exquisite taste. Elevate your everyday.
• •Social Media Post (with an image of a new seasonal preserve): Text: Vermont's harvest, bottled. ✨ Introducing our [New Preserve Name]! We've captured the essence of [Main Ingredient] at its peak, slowly simmered with [Key Flavor Note] for a taste that's both vibrant and comforting. How will you enjoy yours? #BlakeHillPreserves #ArtisanJams #VermontMade #NewFlavor #EatLocal
• •Product Description Snippet (for a spicy preserve): A daring dance of sweet and heat. Our [Spicy Preserve Name] marries luscious [Fruit] with a whisper of [Spice], creating an exhilarating flavor perfect for glazing grilled meats, enlivening cheese boards, or adding a surprising twist to your morning toast. Handcrafted for the adventurous palate.
• •Email Subject Line (for a holiday promotion): Share the Sweetness: Gourmet Gifts from Blake Hill Preserves. Email Body Teaser: This season, give the gift of exceptional flavor. Explore our curated collections of artisanal preserves, beautifully packaged and ready to delight everyone on your list. From classic comforts to adventurous new tastes, find something truly special.
• •'About Us' Page Excerpt: More than just preserves, we create moments of delicious joy. Born from a love for timeless recipes and the vibrant bounty of Vermont, Blake Hill Preserves is a family endeavor. We pour our passion into every jar, from selecting the perfect fruits to the final, satisfying seal. It’s a commitment to quality you can taste.