Brand Tone

Intricate & Meticulous, Accessible & Down-to-Earth, Inspiring & Passionate, Whimsical & Curious, Philosophical & Mindful

Brand Values

• •Detail & Precision
• •Creativity within Constraints
• •Lifelong Learning & Discovery
• •Sustainability & Mindfulness
• •Accessibility & Connection
• •Passion for Subject Matter

Best Practices

• •Embrace the "Tiny" with Wonder: Consistently highlight the miniature aspect not just as a technical feat, but with a sense of awe and whimsy. Use words that evoke smallness but also intricacy and magic.
• •Share the "Why": Weave in Blake's personal story and philosophy – the late start, the joy of detail, creating more with less, the meditative process. This adds authenticity and depth.
• •Be "Professionally Squinter-ly": Maintain a humble and approachable voice. The "professional squinter" tagline is a great example – it’s humorous and demystifies the intense skill involved.
• •Focus on Detail & Discovery: Encourage audiences to "look closer." Use descriptive language that emphasizes the intricate details and the joy of discovering hidden elements within the artwork.
• •Keep it Visually Consistent: Ensure that the language used in text posts complements the visual style of the art – clean, detailed, and focused. The copy should feel like an extension of the artwork itself.

Social Perception

Highly Skilled & Talented, Unique & Original, Inspiring Story, High Quality, Approachable & Engaging, Professional & Reliable

Copy Examples

• •Instagram Post (Image: A new miniature bookstore scene): Step inside, if you squint! 😉 Another tiny world of stories captured on a canvas smaller than your thumb. Every book, every shelf, a little adventure in ink. What tales do you think these miniature walls hold? #MiniatureArt #BlakeGoreArt #TinyWorlds #BookLover #ArtDetail
• •Website Banner (Homepage): Blake Gore Miniature Art: Where tiny details tell big stories. Discover art that invites you to look closer and find the extraordinary in the small. Hand-drawn, no magnifiers, just a lot of passion (and squinting!).
• •Facebook Ad (Targeting art lovers & unique gift seekers): Looking for a gift that's truly one-of-a-kind? ✨ Blake Gore's miniature art packs incredible detail and wonder into the tiniest of spaces. From charming bookstores to serene landscapes, find a miniature masterpiece that speaks volumes. Shop originals and prints – link in bio! #UniqueArt #GiftIdeas #MiniatureArtist #SupportArtists #BlakeGore
• •Product Description (For a print of a tree): Gaze into the intricate branches of our [Tree Name] miniature print. Each line, no bigger than a whisper, captures the quiet strength of nature. Reproduced at its original tiny scale, this piece is a daily reminder to appreciate the small wonders all around us. A perfect touch of minimalist charm for any space. #NatureArt #TinyTree #PenAndInk #MinimalistDecor #ArtPrint
• •Tweet (Engaging question): If you could shrink down any place in the world to fit in the palm of your hand, what would it be and why? I’m always looking for my next tiny inspiration! #MiniatureInspo #ArtChallenge #TinyThoughts #BlakeGore