Brand Tone

Aspirational, Confident, Personal, Authentic, Approachable, Easy, Sensorial, Indulgent, Conscious, Responsible

Brand Values

• •Performance & Efficacy
• •Quality
• •Accessibility & Affordability
• •Clean Beauty
• •Sustainability
• •Simplicity
• •Honoring Roots/Authenticity
• •Customer Trust

Best Practices

• •Embrace "Iconic, Every Day": Infuse aspirational yet achievable language. Focus on how the products empower users to feel confident and express their best selves through their hair, making the "iconic" feel attainable for daily life.
• •Channel Blake's Voice (Authentically): Maintain a tone that is warm, personal, and shares a genuine passion for hair health, echoing Blake Lively’s involvement and personal story. Avoid overly technical jargon; keep it relatable and straightforward, like advice from a trusted friend.
• •Highlight the Sensorial Experience: Consistently emphasize the unique and beloved fragrances of the products. Use descriptive, evocative language to convey the "yummy" and "luxurious" scent profiles that are a key differentiator.
• •Reinforce Conscious Values: Regularly and clearly communicate the brand's commitment to clean ingredients, vegan formulas, cruelty-free practices, and sustainable packaging. This builds trust and appeals to ethically-minded consumers.
• •Keep it Simple & Direct: Reflect the brand’s product philosophy of simplicity. Copy should be easy to understand, clearly explaining the benefits and the unique "shampoo and mask" system without overcomplicating the message. Focus on the "why" behind the routine.

Social Perception

Initial Hype & Curiosity, Polarized Opinions, Scent-Focused Appeal, Packaging Practicality Concerns, Controversy Impact, Value Proposition Questions

Copy Examples

• •Headline: Unlock Your Iconic. Every Day. Body: Tired of compromising? Blake Brown Beauty delivers salon-worthy results with a simple, nourishing system Blake Lively swears by. Clean formulas, irresistible scents, and hair that speaks volumes. Discover the secret to your best hair yet. #BlakeBrownBeauty #IconicHairEveryDay
• •Headline: The Blake Brown Ritual: Strength, Nourishment, Radiance. Body: It’s more than haircare, it’s a love story with your locks. Alternate our Strengthening and Nourishing shampoos & masks, crafted with clean, vegan ingredients. Feel the difference. Smell the obsession. Love your hair. #HealthyHairJourney #CleanBeauty
• •Headline: Smell That? It’s Your Hair Transformation. Body: Indulge your senses and your strands. Blake Brown Beauty’s exquisite fragrances are just the beginning. Experience deep nourishment, lasting strength, and the kind of healthy shine that gets noticed. All under $25, exclusively at Target. #AffordableLuxury #BlakeBrownTarget
• •Headline: Good for Your Hair, Good for the Planet. Body: Blake Brown is committed to beauty without compromise. Our vegan, cruelty-free formulas and PCR packaging mean you can achieve your dream hair while making a conscious choice. Join the movement. #SustainableBeauty #CrueltyFreeHaircare
• •Headline: Your Daily Dose of Hair Confidence, Bottled by Blake. Body: Blake Lively spent 7 years perfecting this system so you don’t have to. Simple, effective, and oh-so-yummy. Just shampoo, mask, and let your iconic hair do the talking. Ready for your close-up? #BlakeLivelyHair #EasyHaircare