Brand Tone

Confident and Bold, Respectful of Heritage, Yet Progressive, Premium and Quality-Focused, Passionate and Enthusiastic, Resilient and Enduring

Brand Values

• •Taste-Led / Quality
• •Heritage and Legacy
• •Innovation and Progress
• •Irrepressible Spirit / Perseverance
• •Community and Belonging
• •Honesty

Best Practices

• •Lead with "Bold Galloway Spirit": Ensure copy is confident and proud, reflecting the distillery's unique southern Scottish identity and its "taste-first" approach.
• •Weave Heritage into Modern Narratives: Continuously reference the 207-year legacy not as a static fact, but as the rich foundation upon which current innovations and quality are built.
• •Champion the Craft and the Creator: Highlight the expertise of Master Distiller Dr. Nick Savage and the meticulous processes that define Bladnoch's quality.
• •Speak to Both Connoisseurs and the Curious: While maintaining a premium feel, use inclusive language that invites both seasoned whisky drinkers and newcomers to explore the range.
• •Maintain Authenticity and Transparency: Focus on genuine stories of the distillery, its people, and its products. Given the past Pure Scot issue, ensure all marketing is respectful, inclusive, and aligns with responsible brand representation, focusing on the whisky's merits.

Social Perception

Successfully Revived Heritage Brand, Producer of Quality Lowland Scotch, Innovative and Modern, Premium with Accessible Options, Engaging with Whisky Enthusiasts, Shadow of Past Marketing Controversy

Copy Examples

• •Bladnoch: Two centuries of Lowland tradition, boldly distilled for today. Taste the spirit of Galloway.
• •Guided by taste, crafted by passion. Experience Bladnoch – where heritage meets innovation in every dram.
• •From Scotland's oldest private distillery, a legacy of resilience. Discover Bladnoch, the irrepressible Lowland heart.
• •The art of Lowland whisky, perfected over 200 years. Bladnoch – exceptionally smooth, undeniably bold.
• •More than a whisky, it's a journey. Explore the exquisite craftsmanship of Bladnoch and the unique spirit of the Lowlands.