Brand Tone

Practical, direct, and value-focused

Brand Values

• •Affordability
• •Efficiency
• •Accessibility
• •Trust

Best Practices

• •Lead with Value: Always start with the benefit to the customer, whether it's saving money, saving time, or product effectiveness. Use headlines and opening lines that clearly state "what's in it for them."
• •Keep it Simple and Direct: Avoid jargon or overly aspirational language. The copy should be easy to understand and focused on the product's function. The goal is to be clear, not clever.
• •Emphasize Bulk and Savings: Consistently highlight the economic advantage of buying in larger formats or bundles. Use phrases like "savings format," "convenient pack," and "yields more."
• •Use Trust-Building Language: Mention key attributes like "biodegradable," "hypoallergenic," and include official certifications or registration numbers where applicable to build credibility.
• •Localize the Call to Action: Always specify the delivery area ("Deliveries in Santiago," "Valid for Metropolitan Region") in promotional copy to manage customer expectations and reinforce the brand's local focus.

Social Perception

Perceived as a functional, local supplier of cleaning goods, a practical choice for essential supplies, focused on transactions rather than lifestyle, primarily within its direct customer base in Santiago.

Copy Examples

• •Tired of buying detergent every week? Save time and money with our 10-liter format. Powerful cleaning that yields more. Order yours and we'll take care of the delivery in Santiago!
• •The savings pack your home needs. Combine your biodegradable Blades detergent with your favorite brands and keep everything spotless for less. Place your order over $30,000 and shipping is free in the urban area.
• •Care for your family's clothes and skin. Our hypoallergenic pH-neutral detergent is formulated for deep cleaning without irritation. Softness and effectiveness in every wash.
• •Don't run out of your essentials! We saw you liked our Cloro Gel Cleaner. Reorder with just one click and take advantage of checking out our new offers on cleaning packs for the whole home.
• •Home Cleaning Supplies - Blades.cl | Delivery in RM - Save on Cleaning