Brand Tone

Fun, Playful, Family-Oriented, Heartfelt, Approachable, Friendly, Quality-Conscious, and Trustworthy

Brand Values

• •Quality & Durability
• •Comfort & Softness
• •Fun & Originality
• •Ethical & Sustainable Practices
• •Customer Focus & Loyalty
• •Family

Best Practices

• •Know Your "Why": Always circle back to the brand's origin story – born from a parent's desire for fun, quality, and practical clothing for their own children. This "why" should infuse the passion and care into the copy.
• •Embrace Playful Language: Use words that evoke fun, joy, and childhood wonder (e.g., "cheeky," "giggles," "adventure," "magical," "snuggly"). Don't be afraid of a touch of whimsy, especially when describing the character designs.
• •Highlight Quality & Ethics Subtly but Consistently: Weave in mentions of "premium fabrics," "durable," "soft on skin," "ethically made," or "Oeko-Tex certified" naturally within product descriptions and stories. This reinforces trust without sounding overly technical.
• •Speak to Parents, Think Like a Child: While the parents are the purchasers, the end-users are children. Copy should resonate with parental needs (durability, practicality, value) but also capture the delight the clothes bring to kids. Use phrases that parents can imagine their children loving.
• •Create a Brand Voice Guide: Develop a simple internal guide with key brand vocabulary, "do's and don'ts" for tone (e.g., "Do: use warm and friendly language. Don't: be overly formal or use jargon"), and examples of on-brand sentences. This will help ensure consistency across all platforms and content creators.

Social Perception

Positive, Adored, High Quality, Good Value, Comfortable, Practical, Unique, Recognizable, Trusted, Engaging, and Community-Focused

Copy Examples

• •Headline: "Bottoms Up for Big Adventures! Our famous leggings are back with new cheeky characters – designed for wiggles, giggles, and all-day comfort. Made with love and the softest, kind-to-skin fabrics."
• •Social Media Post (Instagram/Facebook): "Rainy day? No problem! 🌧️ Our super-cosy [Product Name, e.g., Highland Cow Hoodie] and matching leggings are perfect for puddle-jumping or snuggling up indoors. Ethically made, durably designed, and guaranteed to bring a smile! #BladeAndRoseAdventures #KidsFashion #PlayfulStyle"
• •Product Description Snippet (for a new romper): "Meet the [New Romper Design Name]! Crafted from premium, Oeko-Tex certified cotton, this little number is as gentle on delicate skin as it is adorable. With easy-peasy two-way zips for speedy changes, it’s a win-win for babies and parents! Ready for cuddles and crawling expeditions."
• •Email Subject Line: "Psst! Little Legs Will LOVE This (New Collection Inside!) 🤫" Email Body Snippet: "Get ready for smiles! Our latest collection has just landed, bursting with playful designs and the same Blade & Rose quality you trust. From a cheeky fox to a dazzling unicorn, find their new favourite outfit – all made with durable, super-soft materials perfect for their next big discovery. Because every day is an adventure waiting to happen!"
• •Website Banner: "Playful Designs. Serious Quality. Dress your little one in the comfort and fun of Blade & Rose. Ethically made, built to last."