Brand Tone

Enthusiastic & Passionate, Gamer-centric & Immersive, Value-driven & Accessible, Visually Focused

Brand Values

• •Enhanced Gaming Experience
• •Aesthetic Appeal & Customization
• •Value & Quality
• •Durability
• •Community/Gamer Connection

Best Practices

• •Use terminology and references that resonate with the gaming community (e.g., "rig," "dominate," "campaigns," "epic setup"). Keep it authentic and avoid forced slang.
• •Consistently emphasize the RGB lighting features and how they contribute to an immersive and personalized gaming atmosphere.
• •Go beyond just product features; talk about how Blade Hawks products enhance the overall gaming experience, making it more exciting, immersive, and enjoyable.
• •Maintain an excited and passionate tone about gaming while reinforcing the value proposition – good quality and aesthetics at an affordable price.
• •Use strong verbs and clear calls to action that encourage gamers to upgrade their gear and enhance their play. Examples: "Light up your gaming," "Enhance your gaming experience."

Social Perception

Generally perceived as a brand that offers visually appealing, RGB-focused gaming peripherals at an accessible price point, making them a popular choice for gamers looking to enhance their setup's aesthetics and functionality without breaking the bank.

Copy Examples

• •Headline: Unleash the Spectrum. Command Your Game. Body: Dive deeper into every world. Our RGB gear isn't just for show—it's your new battle standard. Experience vibrant, responsive peripherals that keep you in control and your setup looking epic. Light up your victory.
• •Headline: Game On. Lights Up. Budget Intact. Body: Why choose between performance and a killer-looking setup? Blade Hawks delivers pro-level aesthetics and solid gaming feel without the premium price tag. Gear up, light up, and dominate.
• •Headline: Your Rig. Your Rules. Your RGB. Body: From subtle glows to dynamic waves of color, customize your gaming environment with Blade Hawks. Our peripherals are designed for comfort, precision, and to make your personal gaming space uniquely yours.
• •Headline: Feel the Game, Not Just Play It. Body: Immerse yourself completely. With Blade Hawks' ergonomic designs and stunning RGB lighting, every session becomes an experience. Enhance your senses, elevate your gameplay.
• •Headline: Built to Play. Designed to Amaze. Body: Get the edge with Blade Hawks. Durable, responsive, and dripping in customizable RGB light – our keyboards, mice, and headsets are engineered to help you win in style and last through countless campaigns.