Brand Tone

Confident, Inclusive, and Caring

Brand Values

• •Efficacy and Quality
• •Safety and Clean Ingredients
• •Customer Well-being
• •Inclusivity
• •Empowerment

Best Practices

• •Lead with the "Why": Always start with the core values. Every piece of copy should connect back to the "why" – empowering users through safe, effective, and inclusive beauty. Instead of just saying what a product does, explain how it contributes to the user's confidence and well-being.
• •Use Confident & Active Language: Employ strong verbs and a confident tone. Phrases like "Discover," "Unlock," "Experience," and "Define your signature look" are more empowering than passive language. This reflects the brand's value of empowerment.
• •Highlight "Clean" and "Cruelty-Free" Consistently: These are major trust signals for the target audience. Ensure these values are mentioned regularly across product descriptions, social media bios, and ads to reinforce the brand's ethical commitment.
• •Maintain an Inclusive Vocabulary: Use words like "all," "every," and "universal" when describing who the products are for (e.g., "for all skin types"). Avoid jargon that might exclude parts of your audience and instead focus on universal benefits like "healthy glow," "vibrant hair," and "nourished skin."
• •Create a Brand Voice Guide: Document the brand's tone, key messaging pillars, and approved terminology. This guide should include "do's and don'ts," such as always capitalizing "BLAC Signature" and avoiding overly casual slang, ensuring that anyone creating content can maintain a consistent and professional voice.

Social Perception

Niche, quality-focused brand.

Copy Examples

• •Your skin's story is unique. Our All-In-One Facial Oil is the chapter where it glows. Crafted with clean, potent botanicals to nourish every skin type. This isn't just skincare; it's self-care, bottled. #BLACSignature #CleanBeauty #SkinWellbeing
• •Confidence for Every Curl, Wave, and Strand. Tired of products that don't understand your hair? BLAC Signature’s Moisturizing Shampoo is designed for all hair types. Experience the power of clean, cruelty-free ingredients that deliver results you can see and feel. Shop now for 15% off your first order.
• •Unlock Your Glow ✨ | Safe, Effective, Unforgettable.
• •Beauty that Cares. Powerfully effective, consciously clean. Discover hair and skin care that prioritizes your well-being.
• •Define your signature look. Our Automatic Eyebrow Pencil offers precise application and lasting power for effortlessly beautiful brows. Safe for you, and always cruelty-free. #BLACSignature #Makeup #EyebrowGoals