Brand Tone

Sophisticated & Cultured, Heritage-Driven & Reverent, Creative & Inspiring, Quality-Conscious & Discerning, Community-Oriented, Understated & Elegant

Brand Values

• •Creativity: Supporting and inspiring artistic and intellectual pursuits.
• •Quality & Craftsmanship: Commitment to producing high-performance, well-made tools.
• •Heritage & Legacy: Honoring the historical importance of the Blackwing name and its users.
• •Mindfulness & Deliberate Living: Promoting the use of analog tools in a fast-paced digital world.
• •Giving Back: Supporting arts and music education through the Blackwing Foundation.

Best Practices

• •Emphasize Heritage and Storytelling: Consistently weave in the rich history of Blackwing and the notable figures who used the pencils. This reinforces the brand's legacy and aspirational qualities.
• •Use Refined and Evocative Language: Opt for vocabulary that reflects sophistication, quality, and the creative process. Words like "iconic," "legendary," "crafted," "unparalleled," "smooth," and "expressive" align with the brand's tone.
• •Highlight Quality and Craftsmanship: Detail the premium materials and meticulous design that go into Blackwing products, appealing to a discerning audience that values well-made tools.
• •Foster a Sense of Community and Inspiration: Speak directly to the creative individual, encouraging their pursuits and positioning Blackwing as an essential partner in their creative journey. Showcase user-generated content when appropriate.
• •Maintain Visual Elegance: Ensure that all accompanying visuals (photography, videography, graphics) are high-quality, often minimalist, and reflect the classic, understated elegance of the brand and its products.

Social Perception

Premium & Aspirational, Tool of Choice for Creatives, Iconic & Collectible, Nostalgic, Authenticity Debate

Copy Examples

• •Headline: Unlock Your Story. Body: Every idea begins with a mark. The Blackwing pencil isn’t just a tool; it’s a tradition of creativity, trusted by legends and innovators. Feel the unparalleled smoothness, the perfect balance. What will you create? Call to Action: Discover the Blackwing Difference.
• •Headline: Heritage in Your Hand. Body: For decades, the Blackwing has been the companion of visionaries. From Steinbeck’s novels to Jones’s melodies. Experience the legacy of quality and the smooth, expressive line that has defined generations of art. Call to Action: Shop the Iconic Collection.
• •Headline: More Than a Pencil. It’s a Ritual. Body: In a world of fleeting digital interactions, find your focus with Blackwing. The deliberate act of sharpening, the satisfying glide on paper – embrace the mindful craft of creation. Call to Action: Find Your Flow.
• •Headline: The Creator’s Choice. For a Reason. Body: Crafted from the finest sustainable Incense-cedar and premium Japanese graphite, each Blackwing is an ode to quality. Experience the unique feel and performance that inspires artists, writers, and thinkers. Call to Action: Explore Our Pencils & Notebooks.
• •Headline: Write, Sketch, Compose. Give Back. Body: With every Blackwing product, you’re not just investing in your creativity, you’re supporting the next generation of artists and musicians through the Blackwing Foundation. Create with purpose. Call to Action: Learn About the Blackwing Foundation.