Brand Tone

Direct and Assertive, Product-Focused and Niche-Specific, Confident and Quality-Oriented, Slightly Edgy/Playful (in product branding)

Brand Values

• •Transparency (regarding product contents)
• •Quality Packaging Solutions
• •Branding and Aesthetics
• •Customer Focus (for their business clients)
• •Legitimacy and Trust

Best Practices

• •Maintain clarity above all: Always reinforce that packaging is sold empty, especially in product descriptions and FAQs. This builds trust and manages expectations.
• •Use Industry-Relevant Language (Authentically): Incorporate current slang and branding trends relevant to the target cannabis/novelty product market in product names and descriptions, but ensure the company's direct communication remains professional and clear.
• •Focus on Client Benefits: Frame copy around how the packaging helps *their* business succeed – better branding, product protection, customer appeal.
• •Be Confident, Not Arrogant: Highlight product quality and design leadership without overstating. Let customer reviews and product features speak for themselves.
• •Keep it Visually Congruent: Ensure that the edgy/trendy vibe of the product designs is acknowledged in the descriptive copy, while the core company messaging remains straightforward and trustworthy.

Social Perception

Positive for Product Quality and Service, Niche and Specific, Legitimate (with minor transparency concerns), Low Mainstream Visibility

Copy Examples

• •Headline for New Mylar Bag Collection: Fresh Seals. Loud Designs. Your Brand, Unleashed. (All Bags Sold Empty)
• •Product Description Snippet: Don't just store it, *statement* it. Our latest Gumbo series Mylar bags lock in freshness and turn heads. Premium, durable, and always empty – ready for your best.
• •Email Subject Line: Stop Settling for Basic. Elevate Your Packaging Game.
• •Blog Post Intro: Your product is fire. Your packaging should be too. In a crowded market, your brand's first impression is everything. That’s where our custom-feel, empty packaging solutions come in – designed to make your goods pop.
• •Call to Action Button: Secure Your Style (Shop Empty Packaging)