Brand Tone

Expert, Supportive, Passionate, Quality-Focused

Brand Values

• •Quality
• •Education & Empowerment
• •Community
• •Passion & Craftsmanship
• •Transparency & Honesty
• •Innovation & Uniqueness

Best Practices

• •Develop a Central Brand Voice Guide: Document the key attributes of Black Tie Barn’s tone (Expert, Supportive, Passionate, Quality-Focused, Refined yet Approachable) and share it with anyone creating content. Include examples of "do's and don'ts."
• •Embody Wade's Voice (Authenticity): The founder's voice is central to the brand's current perception. Maintain that authentic, knowledgeable, and helpful persona across all communications. Continue to share expertise generously.
• •Balance Expertise with Accessibility: While showcasing knowledge, ensure language is clear, easy to understand for varying skill levels (beginner to advanced candle makers), and avoids overly technical jargon without explanation. The goal is to empower, not intimidate.
• •Prioritize Community Engagement: Continue to actively respond to comments, questions, and feature customer creations. This reinforces the supportive and community-focused values, making the brand feel personal and engaged.
• •Maintain Quality in All Content: Just as you emphasize premium ingredients in products, ensure all copy, visuals, and videos are of high quality, well-edited, and professional. This reflects the "Black Tie" aspect of the brand – a touch of elegance and commitment to excellence.

Social Perception

Trusted Supplier, Knowledgeable Authority, Supportive of Small Businesses, Innovative with Scents, Good Customer Service

Copy Examples

• •Unleash your creativity with 'Midnight Bloom' – our latest expertly crafted fragrance oil. Imagine notes of [Key Note 1], [Key Note 2], and a whisper of [Key Note 3], designed for a captivating throw and an unforgettable ambiance. We’ve poured our passion into this blend, ensuring premium quality for your finest candle creations. Explore the scent story and get your sample today! #BlackTieBarn #FragranceOil #CandleMaking #NewScent #PremiumQuality
• •Struggling with getting the perfect hot throw? 🤔 Our founder, Wade, breaks down the science and art in our latest YouTube tutorial. We believe in empowering every maker with the knowledge to succeed. Watch now and elevate your candle game! [Link] #CandleMakingTips #BlackTieBarnEducation #HotThrow #DIYCandles #SupportSmallMakers
• •Craft Your Masterpiece. From premium waxes to precision wicks, Black Tie Barn provides the high-quality supplies you need and the expert guidance you deserve. Build your candle-making success with us.
• •Meet Sarah from [Customer's Brand]! She transformed her passion project into a thriving business using [BTB Product, e.g., 'The Bookstore' fragrance oil]. We're so proud to be a small part of her journey. At Black Tie Barn, we're more than just suppliers; we're your partners in craft. Read Sarah's story and get inspired! [Link]
• •Step into a world of intrigue with The Mob. This isn't just a fragrance; it's an experience. Bold top notes of [Note A] and [Note B] give way to a heart of [Note C], settling into a deeply captivating base of [Note D] and [Note E]. Meticulously blended for a robust and refined character, perfect for creating an atmosphere of sophisticated mystery. Dare to be different. #MasculineScent #UniqueFragrance #CandleCraft #BlackTieBarn