Brand Tone

Passionate, Knowledgeable, Community-Focused, Welcoming, Authentic, Sincere, Playful, Humorous, Innovative, Creative

Brand Values

• •Quality Craftsmanship
• •Community Engagement
• •Passion for Brewing
• •Customer Connection & Education
• •Innovation & Experimentation

Best Practices

• •Always circle back to the founding story of passion and community. Let this authenticity shine in your communication.
• •Use a welcoming, friendly, and approachable tone. Imagine you're talking to a friend or a neighbour about something you love (beer!).
• •Share your knowledge about brewing and different beer styles, but do it with genuine excitement that's infectious, not intimidating.
• •Don't be afraid to inject humour and playfulness, especially on platforms like TikTok. Show the human side of the brewery.
• •Regularly feature stories or posts that emphasize your role in Stratford, customer experiences, and the brewery as a gathering place.

Social Perception

Highly Regarded Local Brewery, Friendly & Welcoming Atmosphere, Authentic and Passionate, Innovative, Community-Oriented

Copy Examples

• •Black Swan Brewing: Where Stratford Gathers for Great Beer and Good Times. Discover Your New Favourite Pint.
• •Meet the 'Playground Series' – where our brewers let their imaginations run wild! 🧪 Always new, always exciting. What flavours are you hoping to see next? #BlackSwanBrewing #StratfordBeer #CraftBeerInnovation #PlaygroundSeries
• •From passionate homebrewers to your local taproom. At Black Swan, every beer tells a story of quality, community, and a love for the craft. Come share a pint with us. #DrinkBetterBeer #StratfordON #LocalBrewery #BlackSwanStory
• •When that new experimental hop blend hits just right. 😉 Come try our latest creation before it's gone! #BreweryLife #CraftBeerLover #FunnyBrewery #BlackSwanBrewing #TasteTheFun
• •A nod to tradition, brewed with passion. Our English Pale Ale is a smooth, malt-forward classic, perfect for savouring. It’s the taste of true craftsmanship, right here in Stratford. #BlackSwanClassics #CraftBeer #SupportLocal