Brand Tone

Friendly, approachable, and enthusiastic. The communication style is casual and relatable, often using humor and community-centric language, while also maintaining a degree of professionalism to promote excellence in the sport.

Brand Values

• •Community Focus
• •Passion for Disc Golf
• •Accessibility and Growth
• •Customer-Centricity

Best Practices

• •Stay Authentic: Let the genuine passion for disc golf shine through in all communications. Share personal stories, celebrate customer successes, and maintain a relatable voice.
• •Engage with the Community: Continue to actively participate in online conversations, respond to comments and questions, and feature user-generated content to foster a sense of belonging.
• •Keep it Casual, but Professional: While the tone is friendly, ensure that all copy is well-written, free of errors, and clearly communicates brand offerings and promotions.
• •Use a Mix of Content: Balance promotional posts with engaging content like tips, course reviews, and behind-the-scenes glimpses of the business to keep the audience interested.
• •Highlight Local Connections: Consistently emphasize the brand's roots in the Toledo community. This local focus is a key differentiator and a major part of the brand's appeal.

Social Perception

Black Swamp Discs is perceived positively as a key, reliable, and community-oriented retailer within the local disc golf ecosystem, effectively filling a market void and cultivating a loyal following through active engagement and support for local events.

Copy Examples

• •Your Weekend Just Got an Upgrade. Don't just play your next round, conquer it. With our latest drop of high-performance discs, you'll find the perfect tool to shave strokes off your game. Shop now and get free shipping on orders over $50!
• •New to the Game? We've Got Your Back. Feeling lost in a sea of plastic? Our comprehensive buying guide breaks down everything you need to know to find the right discs. Plus, check out our hand-picked beginner sets to get you started on the right foot.
• •The Mystery Box You've Been Waiting For. Unleash the thrill of the unknown with our 3-disc premium mystery box. Packed with a value of over $66, it's the perfect way to discover new favorites and expand your arsenal.
• •From Our Community to Yours. We're more than just a store; we're a part of the vibrant Toledo disc golf community. That's why we're proud to partner with local clubs and events to help grow the sport we love.
• •That 'First Ace' Feeling. There's nothing like it. And while we can't guarantee an ace, we can guarantee you'll find the disc that gives you the confidence to run for it. Explore our massive selection of drivers, mid-ranges, and putters today.