Brand Tone

philosophical, artistic, empowering, intentional, thoughtful, proud, bold

Brand Values

• •Purpose and Meaning
• •Artistic Expression
• •Heritage and Identity
• •Community
• •Individuality and Boldness

Best Practices

• •Lead with the 'Why': Always connect the products back to the core philosophy of finding purpose, celebrating heritage, and the reimagined Sisyphus myth. The story is the brand's biggest asset.
• •Use Philosophical and Empowering Language: Employ words like 'purpose,' 'meaning,' 'resilience,' 'identity,' 'unapologetically,' and 'celebration' to maintain the brand's distinct voice.
• •Highlight the Artistry: Consistently refer to the products as 'functional art,' 'statement pieces,' or 'expressions.' Mention the unique imperfections of the 3D printing process as a feature, not a flaw.
• •Blur the Lines Between Function and Decor: Speak to the dual purpose of the products. They are for 'styling your home and your hair,' which is a unique selling proposition.
• •Foster a Sense of Community: Use inclusive language ('we,' 'us,' 'our journey'). Pose questions and encourage user-generated content to reinforce the idea of a shared experience, as suggested by the brand's foundational quote.

Social Perception

A niche, art-focused brand with a strong, meaningful story, perceived as a creative studio. Customers likely see it as authentic, high-quality, and culturally significant, valuing the story and values behind the products.

Copy Examples

• •More Than an Object. A Statement. Your space is a canvas. Your tools are an expression. Our Hair Pick Home Decor Set is designed not to be hidden away, but to be displayed as a symbol of identity, resilience, and unapologetic style. Elevate your everyday. #BlackSisyphus #FunctionalArt #PurposefulDecor
• •The Art of the Everyday. Redefining routine with thoughtfully designed objects that celebrate heritage and inspire purpose.
• •Carry Your Crown. A symbol of strength and identity, now with you wherever you go. Our Hair Pick Keychain is a small but powerful piece of functional art, 3D printed to embrace its unique character. It's not just a keychain; it's a reminder of the beauty in the struggle and the pride in your heritage.
• •Our Push, Our Purpose. Inspired by a new vision of an old myth, Black Sisyphus was born. We saw the boulder not as a burden, but as a shared journey. We see the afro pick not as just a tool, but as a work of art. We believe in finding meaning in the daily push and celebrating the strength we find in each other.
• •Stop Hiding Your Heritage. For too long, the afro pick has been just a tool. We've transformed it into a piece of art for your home. The Black Sisyphus Hair Pick Home Decor Set is a bold celebration of identity and creativity. Discover functional art that tells a story. Shop Now.