Tono de Marca

friendly, enthusiastic, community-oriented, and helpful

Valores de Marca

• •Passion for Craft
• •Community
• •Expertise & Helpfulness
• •Quality & Variety
• •Family-Run Heritage
• •Inspiration

Mejores Prácticas

• •Embrace Enthusiasm: Always write with genuine passion for crafting. Use exclamation points where appropriate and convey excitement about new products, projects, and community activities.
• •Foster Community: Use inclusive language ("our flock," "fellow crafters," "let's create together"). Encourage interaction by asking questions and inviting customers to share their work.
• •Be Genuinely Helpful: Offer tips, advice, and support. Position the brand as a knowledgeable friend who is happy to assist, not just a retailer.
• •Maintain a Friendly & Approachable Voice: Use a conversational style. Avoid overly formal or technical jargon unless explaining a specific technique in a tutorial. Keep the tone warm and welcoming.
• •Highlight the "Family" and "Maker" Aspect: Remind customers of the brand's heritage and that they are run by people who love crafting themselves. This builds trust and relatability.

Percepción Social

Customers and the general public perceive Black Sheep Wools very positively. They are seen as a reliable and well-stocked retailer with excellent customer service. The physical store, the Craft Barn, is considered a destination for crafters. Many reviews highlight the friendly and helpful nature of the staff and the strong sense of community fostered by the brand. They are described as an "award-winning family run retailer – as passionate about yarn & needlecraft as you are!" The term "Yarn Calm" has even been used to describe the atmosphere they create. Customers appreciate the wide variety of products and the inspiration provided. Their online presence, particularly during lockdowns, was a source of connection and support for many crafters.

Ejemplos de Copy

• •Unleash your creativity! Our latest collection of vibrant yarns has just landed, perfect for that project you've been dreaming of. Dive in and discover your next inspiration with Black Sheep Wools – where every stitch tells a story.
• •Join our flock! The Black Sheep Wools Make Along is starting soon. Share your progress, get expert tips, and connect with fellow crafters. Let's create something beautiful together!
• •From our family to yours since 1983. At Black Sheep Wools, we're more than just a yarn shop; we're a community of passionate makers. Got a question? Our friendly experts are always here to help!
• •Stuck on a stitch? Don't unravel! Our friendly team at the Craft Barn (and online!) are here to guide you. We believe in the joy of making, and we're excited to be part of your crafting journey.
• •Wrap yourself in warmth and creativity! Explore our exclusive colour packs and find the perfect yarn to bring your vision to life. Happy crafting from all of us at Black Sheep Wools!