Brand Tone

Passionate & Knowledgeable, Artisanal & Quality-Focused, Community-Oriented & Welcoming, Sophisticated yet Relaxed, Heritage-Inspired & Modern

Brand Values

• •Quality & Provenance: Sourcing the best British farmhouse cheeses, charcuterie, and artisan products, with a clear focus on where food comes from.
• •Support for British Producers: A core commitment to championing and supporting small, independent British farmers and artisans.
• •Community Engagement: Being an active and supportive member of the local community, including philanthropic efforts.
• •Sustainability & Ethical Sourcing: Emphasis on ethically and sustainably reared animals and produce.
• •Heritage & Restoration: Valuing and restoring historical properties for their establishments.
• •Customer Experience: Providing a unique and enjoyable dining experience with knowledgeable staff and a welcoming atmosphere.

Best Practices

• •Storytelling is Key: Always look for the story behind the product, the producer, or the place. Share these narratives to connect with customers on a deeper level, emphasizing provenance and passion.
• •Educate & Elevate: Use descriptive and evocative language that educates the customer about the unique qualities of the products (e.g., taste profiles, production methods, origin) without being pretentious. The aim is to share knowledge and appreciation.
• •Emphasize 'British' and 'Artisan': Consistently highlight the commitment to British, local, and artisan producers. This reinforces core brand values and differentiates Blacks Corner.
• •Maintain a Warm and Inviting Voice: While showcasing quality and sophistication, ensure the tone remains approachable, friendly, and community-focused. Avoid overly technical jargon unless explained simply.
• •Visual-Verbal Harmony: Ensure that the copy complements the high-quality, often heritage-inspired or aesthetically pleasing visuals used on platforms like Instagram and the website. The words should enhance the visual story.

Social Perception

Blacks Corner is widely perceived as a high-quality, 'hidden gem' and a 'destination venue' in the North East. Customers appreciate the focus on British and local produce, particularly the extensive cheese and charcuterie selections. The ambiance, decor, and attention to detail are frequently praised. They are seen as a business with a strong connection to the local community and a commitment to supporting other local businesses and producers. The brand is viewed as innovative, with offerings like the 'Not Afternoon Tea' and interactive cheese counters. They have built a loyal following and are respected for their expansion and commitment to quality across new venues.

Copy Examples

• •Instagram Post (Image: A close-up of a new seasonal cheese): 'Meet [Cheese Name], our latest discovery from the rolling hills of [Region]. Crafted by [Artisan's Name] with milk from their own herd, its [flavor description, e.g., 'creamy texture and nutty notes'] tell a story of true British artisanship. Come, taste the tradition. #BritishCheese #ArtisanProducers #FarmToTable #BlacksCornerStory'
• •Website Banner (Announcing a new wine): 'From Field to Glass: Uncork the exceptional with our newly arrived [Wine Name]. This small-batch organic wine, from the passionate makers at [Winery Name], is the perfect companion to our farmhouse charcuterie. Discover your new favourite. #BritishWine #OrganicSipping #SupportSmall #BlacksCornerCellar'
• •Facebook Post (Highlighting a community event/partnership): 'We believe in the heart of our North East community. That's why we're thrilled to partner with [Local Charity/Event]! A portion of proceeds from our [Specific Dish/Product] this month will go towards supporting their incredible work. Dine with us and make a difference. #CommunityLove #EastBoldon #SupportLocalNE #BlacksCornerCares'
• •Email Newsletter Snippet (Inviting to a tasting event): 'An Evening of Discovery: Journey with us through the finest British farmhouse cheeses. Join our co-founder, Jonathan, for an intimate tasting experience where he'll share the stories and flavours behind our most cherished selections. Limited spots available for this unique celebration of British craft. Book your place. #CheeseTasting #ArtisanExperience #MeetTheMaker #BlacksCornerEvents'
• •In-Store Signage (Near the charcuterie display): 'Savour the Craft. Our British charcuterie is sourced from farms dedicated to free-range breeds and time-honoured curing methods. Each slice is a testament to ethical farming and exceptional flavour. Ask our team for a taste of tradition. #BritishCharcuterie #EthicallySourced #KnowYourFarmer #TasteTheDifference'