Brand Tone

Professional and Solution-Oriented (B2B), Accessible and Customer-Focused (B2C), Informative and Guiding, Slightly Playful/Engaging (occasional)

Brand Values

• •Innovation
• •Customer Support & Localization
• •Growth & Success (for Clients)
• •Accessibility to Technology
• •Reliability

Best Practices

• •Focus on Solutions and Benefits: Whether writing for a business or a consumer, frame copy around how Black Rhino’s products and expertise solve a problem or improve a situation (e.g., streamlines business procedures, cuts down operating expenses, enhances operational efficiency).
• •Highlight ROI for B2B clients, focusing on efficiency and reliability.
• •Maintain a professional and solution-oriented tone when addressing business clients, emphasizing technological advancement and problem-solving.
• •Adopt an accessible and customer-focused tone for B2C products, highlighting ease of use and lifestyle applications.
• •Incorporate playful elements sparingly and strategically, like for specific promotional items (e.g., 'Niimbot 10 rolls Label Blind Box').

Social Perception

A provider of advanced, reliable, and accessible technological solutions that drive efficiency and growth for businesses and improve organization and convenience for individual consumers in South Africa.

Copy Examples

• •"At Black Rhino, embark on an exploration of the future of technology - where innovation converges with efficiency."
• •"Localized Support: Fast delivery, local warranty, and bilingual customer service."
• •"Tailored Solutions: Expert guidance for homes, offices, or industry-specific needs."
• •"From inventory management to point-of-sale, ensure every scan counts towards greater efficiency and informed decision-making."
• •"Niimbot 10 rolls Label Blind Box: Get ready for an instant surprise!"