Tono de Marca

The prevailing tone of BlackRainShop is personal, crafty, and heartfelt. It is approachable and focuses on creating unique items for personal connection and memories.

Valores de Marca

• •Personalization
• •Celebration of Relationships
• •Community
• •Craftsmanship

Mejores Prácticas

• •Use "You" and "Your": Always center the copy around the customer and the recipient of the gift. Phrases like "your unique order," "create your own," and "a gift for your loved one" reinforce the personal nature of the brand.
• •Highlight the Emotion: Focus on the feeling behind the gift. Use words like "memory," "celebrate," "special," "heartfelt," "treasure," and "unique." This connects the product to the emotional reason for the purchase.
• •Show, Don't Just Tell, the Process: On platforms like TikTok and Instagram, create content that shows the personalization process. This reinforces the value of craftsmanship and the care that goes into each order.
• •Engage with Questions: In social media captions, ask questions that encourage personal responses ("Who would you give this to?", "What special date would you add?"). This fosters a sense of community and direct conversation.
• •Maintain a Warm and Approachable Voice: Whether writing product descriptions, responding to comments, or sending emails, the tone should always be friendly and helpful. Avoid overly corporate or distant language to maintain the small-business, crafty feel.

Percepción Social

The perception is that of a small, likely independent, business specializing in custom-made gifts. Customers likely perceive the brand as a go-to source for unique, sentimental presents that are not mass-produced.

Ejemplos de Copy

• •More than a gift, it's a memory. Create your unique, personalized treasure today and give a story they'll never forget.
• •Morning coffee just got a lot more personal. ☕✨ Surprise them with a mug that’s uniquely theirs. What would you print on yours? Let us know below! #PersonalizedGift #MadeWithLove #BlackRainShop
• •(Sound: Upbeat, crafty music) From a simple idea -> to a special delivery. ✨ Watch us create the perfect welcome gift! #CustomBabyGift #Handmade #GiftIdeas #BabyAnnouncement
• •Stop searching for the perfect gift—create it. From custom portraits to personalized mugs for every fan, our collections are designed to make them feel special. Explore our best-sellers and find your inspiration.
• •Calling all ARMY! 💜 Show your love with a custom mug or accessory that celebrates your bias. The perfect gift for you or your fellow fans. Shop the full collection now! #BTSARMY #FanMerch #KpopGift