Brand Tone

Empowering and Proud, Celebratory, Authentic and Direct, Narrative-Driven and Uplifting, Resilient

Brand Values

• •Empowerment
• •Cultural Celebration
• •Positive Narrative Building
• •Black Ownership and Pride
• •Storytelling
• •Resilience and Strength
• •Community Upliftment

Best Practices

• •Always Uplift and Empower: Ensure that all copy, from product descriptions to social media posts, carries an underlying message of positivity, strength, and empowerment. Avoid language that could inadvertently perpetuate negative stereotypes, even when acknowledging struggles. Focus on resilience and triumph.
• •Be Authentically Black-Centric: Use language, references, and cultural nuances that resonate authentically with the Black community. This doesn’t mean using slang excessively, but rather showing a genuine understanding and appreciation of the culture. The "About Us" page serves as a strong example of this.
• •Maintain a Proud and Unapologetic Voice: The brand is "Very Proud, Very Black Owned Apparel." This confidence should permeate all communications. Don’t shy away from bold statements that affirm Black identity and worth.
• •Focus on Narrative and Storytelling: Consistently weave in the theme of storytelling. Frame products not just as clothing items, but as tools for expressing identity and sharing the rich narrative of Black culture and history.
• •Keep it Direct and Clear: While the message is profound, the language should be accessible and direct. The brand's mission is clearly stated; this clarity should extend to all copy, making it easy for the audience to understand the values and connect with the message.

Social Perception

Alignment with Values, Niche but Strong Appeal, Desire for Authenticity, Potential for Community Building, Limited Mainstream Visibility (Currently)

Copy Examples

• •Headline: Wear Your Story. Celebrate Your Power. Body: Our apparel is more than fabric. It's a declaration. Each piece is designed to uplift, empower, and honor the richness of Black culture. Shop the collection and let your voice be seen. Call to Action: Discover Your Statement.
• •Headline: 100% Black Owned. 100% For The Culture. Body: BLACK PEOPLE UNITED was built on a singular mission: to build a narrative that uplifts. Every stitch, every design, every garment is a tribute to our history, our present, and our future. Call to Action: Shop Proudly.
• •Headline: Beyond the Mainstream. This is Our Narrative. Body: They told one story. We're here to tell ours. From kings and queens to modern-day conquerors, our heritage is one of strength, creativity, and boundless influence. Our apparel is a canvas for that truth. Call to Action: Own Your Truth.
• •Headline: Fueling Empowerment, One Garment at a Time. Body: Feel the pride. Embrace the power. Our clothing is crafted to celebrate the magnificence of Black culture and empower you to walk taller every day. Call to Action: Get Empowered. Shop Now.
• •Headline: The Storyteller's Wardrobe. Body: "Until the lion has his own storyteller the hunter will always have the best stories." We provide the apparel for you to be that storyteller. Celebrate Black culture, make a statement, and uplift with every piece you wear. Call to Action: Tell Your Story.