Brand Tone

empowering, community-focused, and informative

Brand Values

• •Economic Empowerment
• •Community Upliftment
• •Conscious Consumerism
• •Accessibility & Quality
• •Representation
• •Sustainability and Health

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., empowering, supportive, authentic, informative), and "do's and don'ts" for language. Share this with anyone creating content.
• •Focus on "Why": Consistently communicate the mission and values behind the brand – the "why" of supporting Black-owned businesses. This reinforces the emotional connection.
• •Spotlight Stories: Feature the stories of the Black entrepreneurs and brands on the platform. This adds authenticity and a human element, reinforcing the community focus.
• •Use Inclusive and Empowering Language: Choose words that uplift, inspire, and create a sense of collective effort and pride.
• •Maintain Consistency Across All Channels: Ensure that the website copy, product descriptions, blog posts, and any future social media or marketing materials all reflect the same core tone and values. Regular audits can help maintain this consistency.

Social Perception

The brand is generally perceived as a supportive platform for Black entrepreneurs and a destination for consumers looking to support Black-owned businesses. Articles and blog posts highlight its mission positively.

Copy Examples

• •Headline: "Invest in Our Community. Shop Black Owned 365." Body: "Every purchase you make is a step towards economic empowerment and a stronger future for Black entrepreneurs. Discover quality products, support dreams."
• •Headline: "More Than a Purchase, It's a Movement. #ShopBlack365" Body: "Join us in making #ShopBlack a lifestyle. Find your everyday essentials and unique gifts while uplifting Black-owned businesses, 365 days a year."
• •Headline: "Quality You Can Trust. Brands You Can Believe In." Body: "At Black Owned 365, we curate the best from Black artisans and entrepreneurs. Experience exceptional products and the pride of supporting our community."
• •Headline: "Empower. Support. Thrive. Together." Body: "Discover a diverse range of products from inspiring Black creators. Your choice makes a difference in building lasting legacies."
• •Headline: "Conscious Shopping, Powerful Impact." Body: "Learn the stories behind the brands and choose products that align with your values. Shop Black Owned 365 and be part of the change."