Brand Tone

humorous, irreverent, social, direct, uses slang, fun-loving, engaging

Brand Values

• •Social Connection
• •Creativity and Design
• •Fun and Entertainment
• •Detroit Roots

Best Practices

• •Lead with Personality: The brand's strength is its connection to the @damndom persona. All copy should reflect that fun, slightly chaotic, and confident voice.
• •Focus on the "Why," Not Just the "What": Instead of just describing the game, describe the moment it creates: the laughter, the memories, the social connection.
• •Use Audience-Specific Language: Continue using slang, pop culture references, and a conversational tone that resonates with a 21+ social crowd. Keep hashtags relevant and targeted.
• •Highlight the Design and Origin: Casually mention the "Made in Detroit" aspect and the creative thought behind the designs. This adds a layer of quality and authenticity that competitors may lack.
• •Always Include a Call to Action (CTA): Every piece of content should guide the audience. Whether it's "Link in bio," "Shop Now," or "Tag a friend," make the next step clear and easy.

Social Perception

personality-driven, authentic, fun, engaging, relevant to party culture, positive reception

Copy Examples

• •Your pre-game just got an upgrade. 'Start the Shots' is the only way to get the party started right. Link in bio to see what the hype is about. #StartTheShots #DrinkingGame #GameNight #21plus
• •Weekend plans: Good friends and a game that asks all the wrong questions. Our 'InTOXICated' deck is designed for unforgettable nights. Who are you playing with? #BlackoutGamesDet #CardGame #PartyGames #MadeInDetroit
• •More than just a drinking game, 'InTOXICated' is an experience. Each card is crafted to spark conversation, test friendships, and guarantee a legendary night. With a background in design, we made sure every detail was perfect for your party. Just add friends and drinks. #GetToxic
• •Don't Let Your Party Be Boring. We've all been there. The party's dead. The aux cord is failing. Save the night with the game that never disappoints. Shop our collection now and get 15% off the game everyone's talking about.
• •It's simple. 1. Grab your friends. 2. Grab our game. 3. Let the chaos begin. 'The Cookout Card Game' is perfect for any gathering. Warning: May cause uncontrollable laughter. #HowToPlay #TheCookout #BlackoutGames #SocialGames