Brand Tone

Patriotic, Bold, and Supportive

Brand Values

• •Patriotism/Americanism
• •Support for Military & First Responders
• •Quality & Freshness
• •Hard Work & Duty
• •Community
• •Family

Best Practices

• •Always Circle Back to Core Values: Ensure that messaging, even in product descriptions or social media posts, subtly or overtly reinforces patriotism, support for service members, quality, and the "hard-working American" spirit.
• •Use Strong, Confident Language: Employ words and phrases that convey boldness, strength, and conviction. Avoid overly passive or hesitant language.
• •Maintain a "Warrior" or "Patriot" Lexicon: Incorporate terminology and imagery that resonates with a sense of duty, resilience, and American pride (e.g., "fuel," "mission," "awakening," "freedom").
• •Be Authentic and Unapologetic: The brand's strength lies in its clear stance. Copywriting should reflect this without wavering, even if it means not appealing to everyone.
• •Show, Don't Just Tell, Support: Instead of just saying you support troops, highlight specific actions like "Operation Blackout" or partnerships with relevant organizations in your copy.

Social Perception

Positive, Niche/Polarizing, Growing & Successful

Copy Examples

• •Fuel Your Freedom. Fuel Your Day. Blackout Coffee - The Taste of Real American Strength.
• •More Than Just Coffee. It's a Salute to Service. Every Bag of Blackout Coffee Supports Our Troops and First Responders. Taste the Commitment.
• •Tired of Woke Brews? Blackout Coffee is Roasted with Pride, for Patriots. Bold Flavor, Unwavering Values.
• •From the Front Lines to Your Morning Grind. Experience the Freshness and Power of Blackout Coffee. Small Batch, American Made.
• •Join the Blackout Coffee Movement. For Those Who Work Hard, Stand Strong, and Love This Country. This Is Your Coffee.