Brand Tone

Indulgent, Playful, Passionate, Quality-Conscious, Creative, Approachable & Friendly

Brand Values

• •Quality & Craftsmanship
• •Joy & Positivity
• •Indulgence & Treat
• •Creativity & Innovation
• •Community Focus
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., Indulgent, Playful, Passionate, Quality-Conscious), including words to use, words to avoid, and examples of good and bad copy. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Blackout Baking Co.'s audience appreciates quality, indulgence, and a bit of fun. The copy should resonate with these desires.
• •Stay True to Your Values: Ensure the copy consistently reflects core values like quality, joy, and creativity. For example, highlight the "small batch" nature or the "passion" behind the baking.
• •Visuals and Text Alignment: Ensure the tone of the copy matches the visual style. Blackout Baking Co.'s indulgent photos are perfectly complemented by equally rich and enticing descriptions.
• •Review and Refine: Regularly review all content (social media, website, emails) to ensure it aligns with the defined brand tone. Solicit feedback and be prepared to adapt while maintaining the core essence.

Social Perception

Highly Positive, Gourmet & High-Quality, Indulgent Treat, Innovative & Unique, Good for Gifting

Copy Examples

• •Instagram Post (Image: Close-up of a broken cookie with a gooey center): "Warning: May cause extreme happiness. Dive headfirst into our [Cookie Name] and let the world just melt away. #BlackoutBakingCo #SeriouslyGood #CookieComa"
• •Website Banner (Homepage): "Your daily dose of delicious is here. Small-batch cookies, brownies, and blondies baked with passion and the finest ingredients. Prepare for a flavor blackout. Shop Now!"
• •Email Subject Line (for a new product launch): "🚨 New Treat Alert! Get Ready to Blackout (In the Best Way Possible)." *Body Snippet:* "We’ve been busy in the kitchen, and oh boy, have we got something special for you. Introducing the [New Product Name] – it’s an adventure in every bite, crafted with [Key Ingredient 1] and a whole lotta love. Taste the obsession."
• •Facebook Ad (targeting dessert lovers): "Life’s too short for boring cookies. At Blackout Baking Co., we’re serious about flavor. From our signature Blackout Cookie to mind-blowing seasonal specials, every bite is an experience. Shipped nationwide. Treat yourself – you’ve earned it! 😉"
• •Product Description (for the signature Blackout Cookie): "The O.G. The Legend. The Blackout Cookie. Inspired by the iconic Brooklyn Blackout cake, this isn't just a cookie; it's an event. Rich chocolate dough, more chocolate chunks, a decadent dark chocolate ganache filling, and a sprinkle of sea salt. Go on, embrace the darkness."