Brand Tone

Contemporary, Trendy, Sophisticated, Curated, Accessible, Customer-Oriented, Established, Reliable

Brand Values

• •Quality and Careful Selection
• •Style and Modernity
• •Customer Service
• •Heritage and Evolution
• •Fashion as a Reference Point

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Contemporary, Sophisticated, Trendy, Accessible), key vocabulary, and "do's and don'ts" for communication. Share this with anyone creating content.
• •Focus on "Curated Selection" and "Modern Trends": Consistently use language that reflects the careful choice of items and their contemporary relevance. Words like "selected," "curated," "latest," "modern," "on-trend" can be staples.
• •Balance Heritage with Modernity: While the store has a long history, the copy should primarily focus on current and future trends, using the heritage to build trust rather than define the entire style as "vintage" (unless a specific collection calls for it).
• •Maintain a Professional yet Approachable Style: Avoid overly casual slang or overly academic language. The tone should be polished but welcoming, reflecting the helpful chat support offered.
• •Ensure Consistency Across All Channels: Whether it's the website, any future social media, email newsletters, or in-store signage, the core tone and messaging should remain consistent to build a strong, recognizable brand identity.

Social Perception

Provider of trendy, well-selected contemporary fashion with a long-standing presence.

Copy Examples

• •Blackout Roma: 60 Years of Style, Redefined for Today. Discover the New Collection.
• •Effortlessly chic, this [Dress Material/Style] dress from our latest arrivals embodies contemporary elegance. Selected for its unique design and quality craftsmanship, it’s the perfect statement piece for the modern wardrobe. Shop the look at Blackout Roma.
• •Style Update: Fresh drops at Blackout Roma. Curated pieces to elevate your everyday. ✨ Visit us in Viale G. Marconi or tap the link in bio to explore the latest trends. #BlackoutRoma #ContemporaryFashion #StyleInspiration #NewCollection
• •Be the First: New Arrivals & Timeless Style at Blackout Roma
• •Blackout Roma: Your destination for contemporary style since 1959. We meticulously select trend-setting pieces and timeless essentials, helping you craft your unique look. Discover the art of modern dressing.