Tono de Marca

Aspirational & Confident, Luxurious & Exclusive, Culturally Rich & Inclusive, Modern & Urban, Passionate & Authentic, Engaging & Relatable (on TikTok)

Valores de Marca

• •Confidence
• •Quality & Craftsmanship
• •Self-Expression & Individuality
• •Cultural Fusion & Inclusivity
• •Luxury & Sophistication
• •Resilience & Ambition

Mejores Prácticas

• •Emphasize Confidence and Empowerment: Consistently weave in language that connects the fragrances to feelings of self-assurance, inner strength, and making a statement. Use words like 'empower,' 'unleash,' 'elevate,' 'bold,' and 'signature.'
• •Highlight Exclusivity and Quality: Use descriptive words that convey luxury, rarity, and meticulous craftsmanship. Terms like 'hand-selected,' 'finest ingredients,' 'meticulously crafted,' 'exclusive,' and 'sophisticated' reinforce this.
• •Maintain a Connection to Heritage and Authenticity: Subtly reference the cultural richness and the founder's vision. This adds depth and differentiates the brand. Phrases like 'a fusion of heritage,' 'authentic Oud experience,' or 'inspired by a journey' can be effective.
• •Use Evocative and Sensory Language: Perfume is an experiential product. Employ rich, descriptive adjectives that appeal to the senses and paint a picture of the fragrance's character and impact. Focus on how the scent makes one *feel*.
• •Adapt to the Platform, but Retain Core Values: While the tone on TikTok might be more playful and engaging, the underlying message of confidence, quality, and luxury should still be present. The core brand story should remain consistent across all communications.

Percepción Social

Positive, Hyped, Associated with Luxury and Success, Engaging Founder Story, Innovative & Disruptive, Potential Confusion with other 'Black Oud' brands

Ejemplos de Copy

• •Headline: Black Oud London: Unlock Your Signature. Elevate Your Presence. Body: More than a fragrance, it's an armour of confidence. Hand-selected Ouds, meticulously crafted to inspire your most authentic self. Discover the scent of your success.
• •Social Media Post (Image: Sleek bottle with a London backdrop): The city demands presence. Black Oud delivers it. Our exclusive Oud collections are your invisible statement. #BlackOudLondon #LuxuryFragrance #ConfidenceDistilled #UrbanSophistication
• •Product Description Snippet (for a specific Oud): Immerse yourself in [Product Name], an olfactory journey where rare [Key Ingredient 1] meets the deep resonance of pure Oud. This is not just a scent; it's an experience of unparalleled luxury and self-assurance. Crafted for those who command attention.
• •Email Subject Line: Experience the Black Oud Elevation: Your Exclusive Invitation. Email Body Snippet: At Black Oud London, we believe true luxury lies in the power of self-belief. Our fragrances are more than exquisite scents; they are catalysts for the confidence that defines you. Explore our world of hand-picked Ouds and find the essence of your unique story.
• •Short Ad Copy: Black Oud London. Where heritage meets audacity. Discover fragrances that don't just speak, they resonate. Define your narrative.