Brand Tone

Technical & Aspirational

Brand Values

• •Innovation and Sonic Exploration
• •Quality and Precision
• •Accessible DIY Culture
• •Historical Reverence
• •Strong Aesthetic Identity

Best Practices

• •Lead with the 'Why': Start with the aspirational benefit (e.g., "explore sonic territories," "push the boundaries") before detailing the technical features. This connects with the user's creative goals first.
• •Use the "Technical + Aspirational" Formula: Balance every technical specification with a creative outcome. For example, "High-precision triangle core" (technical) "that tracks accurately over 10 octaves for flawless melodic performance" (aspirational).
• •Emphasize "Quality" Keywords: Consistently integrate terms like "handcrafted," "precision," "high-quality components," and "boutique" to reinforce the brand's premium positioning.
• •Acknowledge the Community: Regularly mention both fully built modules and DIY kits in announcements. Use inclusive language that speaks to both seasoned professionals and dedicated hobbyists.
• •Maintain Visual and Textual Harmony: Ensure the clean, precise, and elegant black-and-gold aesthetic is reflected in the copy. The language should be just as focused and well-crafted as the physical products. Avoid overly casual slang or hype-driven language that would conflict with the brand's sophisticated tone.

Social Perception

Perceived as high-quality, innovative, and reliable, with excellent customer service and a strong community focus, highly respected within the niche Eurorack market.

Copy Examples

• •Inspired by the raw character of vintage analog oscillators but engineered for the modern sound explorer. The Eclipse is more than a VCO; it's a high-precision, stereo-morphing sound source designed to bring your sound to life. From its temperature-stable 10-octave core to an original waveshaper that unlocks a universe of complex harmonics, every component is crafted for expressive potential. Push beyond the ordinary.
• •Precision in the patch. Power in the details. Introducing the GOMA Pro, a new multi-function hub for your system. Engineered with high-gain, low-noise components, it's a high-precision attenuverter, offset, and mixer designed to be the clean, reliable core of your sonic explorations. Available now as an assembled module or DIY kit. Link in bio to see how small things, done well, can make a big difference. #blacknoisemodular #eurorack #modularsynth
• •Handcrafted by You. The heart of our modules, with your hands on the final build. Our DIY kits come with all complex SMD components pre-soldered, delivering a clean, rewarding build experience. Dive into the craft, not the complexity. Explore our DIY kits.
• •Your Next Sonic Territory is Waiting...
• •Black Noise Modular: Innovative tools for sound explorers. We design and handcraft high-quality, distinctive Eurorack modules in Dijon, France. For those who seek to push boundaries and explore new sonic worlds. Available as assembled modules and accessible DIY kits. Discover your sound at blacknoisemodular.com.