Brand Tone

Artisanal, Professional, and Passionate, exuding quiet confidence and client-centric collaboration.

Brand Values

• •Artistic Integrity
• •Client-Centric Collaboration
• •Quality and Craftsmanship
• •Professionalism in a Relaxed Environment
• •Community

Best Practices

• •Prioritize "Art" and "Artist": Always use language that elevates the craft. Refer to tattoos as "art," "pieces," or "designs" and to tattooers as "artists." This reinforces the value of their work.
• •Emphasize Collaboration: Consistently use words like "collaboration," "vision," "your story," and "together." This reinforces the client-centric value and makes the process feel inclusive and personal.
• •Maintain a Professional, Polished Tone: Avoid overly casual slang, memes, or overly aggressive sales-speak. The voice should be confident and respectful, mirroring the studio's professional yet relaxed environment.
• •Show, Don't Just Tell: Let the quality of the work speak for itself. Use descriptive language that highlights the detail and skill in the tattoos shown, but always lead with high-quality visuals.
• •Be Consistent Across All Channels: The tone used on the website's "About Us" page should be the same tone used in an Instagram caption or a Facebook reply. This consistency builds a strong, recognizable, and trustworthy brand identity.

Social Perception

Overwhelmingly positive, perceived as a high-end, reputable studio known for quality and custom artistry. Customers feel listened to and respected, valuing the collaborative experience and the exceptional skill of the artists, making it a destination for significant, well-crafted tattoos.

Copy Examples

• •Art in full bloom. A testament to vision and collaboration, this botanical sleeve was brought to life for our amazing client, Sarah. Crafted with precision and passion by [Artist's Tag]. Your story, our art. Let's create something timeless together. Book your consultation via the link in our bio.
• •Where Vision Becomes Art. At Black Moth Collective, we don't just create tattoos; we craft personal legacies in ink. Experience a studio dedicated to bespoke design, unparalleled artistry, and a deep respect for your story.
• •Your Next Tattoo Should Be a Masterpiece. Tired of the same old flash? At Black Moth, your tattoo is a collaborative journey. Our award-winning artists specialize in bringing unique ideas to life, from delicate fine lines to bold, illustrative work. Discover the difference artistry makes. [Link to Website/Portfolio]
• •Founded in 2020, Black Moth Collective was born from a simple vision: to create a space where tattoo artistry is revered, and the client's voice is paramount. We are a collective of skilled artists united by a passion for craftsmanship and a commitment to integrity. Each piece that leaves our studio is more than ink on skin—it's a shared creation, a piece of art that will stand the test of time.
• •New Art, Fresh Inspiration, and Open Books at Black Moth. Hello [Name], step inside the studio and see the latest stories we've had the honor to tell in ink. Explore new work from our artists and find the inspiration for your next piece...