Brand Tone

Fun & Playful, Bold & Unapologetic, Community-Focused & Inclusive, Authentic & Direct, Enthusiastic & Passionate

Brand Values

• •Individuality & Self-Expression
• •Community
• •Creativity & Uniqueness
• •Body Positivity & Empowerment
• •Ethical Considerations (stated)
• •Fun

Best Practices

• •Speak directly to your community, not at them: Use 'you,' 'we,' and inclusive language. Refer to them as 'Sharkies' or other endearing community terms. Make them feel part of an exclusive, fun club.
• •Embrace the Bold & Unique: Don't shy away from enthusiastic, slightly irreverent, and confident language. Use vivid descriptions that highlight the distinctiveness of the designs. Words like 'epic,' 'awesome,' 'fierce,' 'magical,' and 'badass' fit the brand.
• •Inject Personality & Fun: Use emojis where appropriate (especially on social media), incorporate humor, and let the passion for the designs and the community shine through. Avoid overly formal or corporate jargon.
• •Prioritize Authenticity: While playful, the tone should still feel genuine. Share behind-the-scenes glimpses or founder's stories (where appropriate and respectful of recent events) to reinforce the 'from humble beginnings' narrative and connection.
• •Create and Maintain a Brand Voice Guide: Document the key elements of the brand tone, approved vocabulary, 'do's and don'ts' for communication, and examples. This ensures consistency across all writers and platforms, especially as the team grows or changes. Regularly review and update this guide.

Social Perception

Loyal Fanbase ('Sharkies'), Unique & Niche, Empowering & Inclusive, Declining Quality/Value (by some), Hit-or-Miss Customer Service, Controversy Handling, Excitement for Collaborations

Copy Examples

• •Warning: May cause extreme awesomeness. Our NEW [Collection Name] just dropped and it’s packed with enough power to level up your entire wardrobe. Dive in, Sharkies, before it’s legendary history!
• •Calling all [Fandom Name]! Your wardrobe is about to enter a new dimension. Our [Franchise Name] x BlackMilk collection is HERE. Get ready to wear your obsession. Tag the [Fandom Friend] who needs to see this STAT! #BlackMilkX[Franchise] #WearYourStory
• •Why blend in when you were born to set the world on fire? This ain't your grandma's Sunday best (unless your grandma is a total badass). The [Product Name] Dress features [Key Features like print, fabric]. Go on, make 'em stare. You know you want to. 😉
• •Shark Attack! 🦈 Our Sale Just Got BIGGER (Your Wardrobe Will Thank You).
• •You GUYS! Look at the incredible @[UserHandle] rocking our [Product Name]! 🔥 We live for seeing how you style your BlackMilk. Keep those selfies coming using #BlackMilkClothing for a chance to be featured and inspire the best community on Earth! #SharkieStyle #YouAreAmazing