Brand Tone

Mystical & Empowering, Elegant & Edgy, Confident & Direct, Slightly Rebellious/Non-Conformist

Brand Values

• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Symbolism & Storytelling
• •Heritage & Modernity
• •Boldness & Strength

Best Practices

• •Develop a Core Lexicon
• •Focus on "You" and Empowerment
• •Incorporate Storytelling & Symbolism
• •Maintain Visual-Verbal Harmony
• •Create a Tone of Voice Guide

Social Perception

Positive for Quality and Design, Appreciation for Customer Service & Presentation, Seen as a Niche Brand, Price Justification, Authentic and Reputable

Copy Examples

• •Headline: Unleash Your Shadow. Adorn Your Power. Body: More than jewellery. Black Mamba pieces are talismans for the untamed spirit. Handcrafted. Symbolic. Yours.
• •Headline: Elegance With an Edge. Stories Forged in Silver. Body: Discover designs that whisper of ancient myths and roar with modern strength. Find the Black Mamba piece that speaks your truth.
• •Headline: Don't Just Follow the Path. Create It. Body: Our jewellery isn't for the faint of heart. It's for the bold, the unique, the ones who write their own legends. What will yours say?
• •Headline: From the Depths of Jaipur, Forged for the Fearless. Body: Black Mamba Jewellery: Where heritage craftsmanship meets the fierce spirit of the mamba. Wear your legend.
• •Headline: Embrace the Night. Define Your Brilliance. Body: Each Black Mamba creation is a tribute to the power within. Unique, handcrafted, and undeniably you. Explore the darkness.