Brand Tone

Artistic & Creative, Emotional & Thought-provoking, Authentic & Handcrafted, Accessible & Inclusive, Minimalist & Modern, Personal & Approachable

Brand Values

• •Originality & Creativity
• •Quality
• •Emotional Connection
• •Accessibility
• •Authenticity
• •Family & Community
• •Meaning & Purpose

Best Practices

• •Embrace "Perfect Imperfection": Use language that feels authentic and human, not overly polished or corporate. Acknowledge the hand-drawn nature and unique character of the art. For instance, phrases like "drawn by hand, with heart" or "celebrating the beauty in unique details."
• •Lead with Emotion, Support with Quality: Start with the feeling or message the artwork conveys (e.g., love, hope, connection, inspiration), then follow up with details about the high-quality materials and craftsmanship.
• •Tell the Story: Briefly weave in the narrative of Nathan and Jaynie, their Sydney studio, or the inspiration behind a piece/collection. This reinforces authenticity and the personal touch of the brand.
• •Keep it Accessible and Inclusive: Avoid overly academic or exclusive art jargon. The language should be inviting and make people feel that this art is for them, regardless of their art knowledge.
• •Use Evocative & Positive Language: Employ words that inspire, uplift, and create a sense of warmth and connection. Focus on positive affirmations and the emotional impact of the art. Words like "love," "dream," "hope," "joy," "inspire," "connect," "soulful," "thought-provoking" align well.

Social Perception

High Quality & Unique, Artistic & Stylish, Emotionally Resonant, Reputable & Trusted, Australian Owned & Operated, Inspiring & Positive

Copy Examples

• •More than ink on paper, 'All This Future' is a whisper of hope, a hand-drawn promise for brighter days. Crafted with archival quality in our Sydney studio, let this piece be a daily reminder of the beautiful unfolding yet to come. Original, emotional, and uniquely yours.
• •New stories, fresh from our hearts to your home. ✨ Our latest collection explores the art of quiet joy and bold dreams. Each piece, a blend of hand-drawn typography and thoughtful design, made to inspire and connect. Discover the full release – link in bio. #BlacklistStudio #ArtForYourHome #NewCollection #HandDrawn #SydneyMade
• •Blacklist Studio: Art that speaks to the soul. Original designs, handcrafted with love and quality materials, because your space deserves a story. New drops weekly.
• •Tired of blank walls? Infuse your home with meaning. Blacklist Studio creates unique, typography-led art prints and homewares that spark emotion and conversation. Designed in Sydney, loved worldwide. Shop our accessible art today and find a piece that feels like you.
• •A Little Love For Your Walls (And Your Wallet) 💌 Art Sale Now On!