Brand Tone

Enthusiastic & Passionate, Confident & Reassuring, Customer-Focused & Supportive, Direct & Informative, Approachable & Friendly

Brand Values

• •Quality & Reliability
• •Performance
• •Customer Satisfaction & Support
• •Accessibility & Value
• •Innovation & Technology
• •Safety
• •Passion for Riding

Best Practices

• •Speak the Rider's Language: Use terminology that resonates with skateboarders and e-skate enthusiasts (e.g., "carve," "glide," "shred") while remaining accessible to newcomers. Keep it energetic and slightly informal but always professional.
• •Highlight Core Values Consistently: Ensure messaging always ties back to key values like quality, performance, value, and Australian roots/support. For example, always mention the LG batteries or hub motors when discussing tech.
• •Be Authentic and Transparent: Share genuine customer stories (with permission), be upfront about product capabilities, and maintain the approachable "two brothers" origin story to build trust.
• •Focus on the "Why": Beyond specs, communicate the freedom, fun, and practicality Black Hawk Electric brings to a user's life – whether it's a thrilling weekend ride or a smarter commute.
• •Maintain a Unified Voice Across All Channels: Even if social media is limited, any communication (website copy, product descriptions, customer service interactions, blog posts) should reflect the same enthusiastic, confident, and supportive tone. If expanding to social media, carry this voice through consistently.

Social Perception

Positive for Entry-Level/Mid-Tier, Good Customer Service, Reliable Products, Concerns on Durability (minor), Australian Brand, Less "Premium" than High-End Competitors

Copy Examples

• •Headline: Ride the Revolution. Experience Australia's Favourite E-Skate. Body: Black Hawk Electric delivers pure exhilaration, engineered for performance and built to last. Join the thousands of Aussies carving their own path.
• •Headline: Unleash Your Commute. Power, Performance, Price. Body: Why just travel when you can glide? Our hub-driven electric skateboards offer the perfect blend of speed, reliability, and incredible value. Get yours with fast Aussie shipping!
• •Headline: Adventure Starts Here. Quality E-Skates You Can Trust. Body: From city streets to coastal paths, Black Hawk Electric is your partner in adventure. Backed by LG batteries, robust motors, and a 12-month warranty for total peace of mind.
• •Headline: Feel the Buzz, Not the Belt. Superior Hub Motor Tech. Body: Say goodbye to belt maintenance and hello to smooth, responsive power. Our advanced hub motors are at the heart of every Black Hawk board, delivering a ride like no other.
• •Headline: Built by Riders, For Riders. Join the Black Hawk Community. Body: We're passionate about electric skating, just like you. That’s why we offer top-notch boards and dedicated Aussie support. Discover your perfect ride today!