Brand Tone

Passionate & Enthusiastic, Quality-Conscious & Discerning, Approachable & Friendly, Artisanal & Thoughtful, Environmentally Aware

Brand Values

• •Quality
• •Environmental Responsibility
• •Customer Discovery & Experience
• •Passion for Tea
• •Simplicity & Effectiveness

Best Practices

• •Highlight the quality and unique characteristics of Black Dog Teas' products.
• •Emphasize the brand's commitment to environmental responsibility through sustainable packaging.
• •Encourage customer exploration and discovery of new tea blends and flavors.
• •Maintain a friendly and approachable tone that invites customers to engage with the brand.
• •Showcase the artisanal nature of the brand through descriptions of handcrafted or hand-stamped elements.

Social Perception

Perceived as a provider of high-quality teas, environmentally conscious, unique and charming, and a local gem (for Norwich).

Copy Examples

• •"Discover the very best loose leaf teas and herbal infusions, carefully sourced for exceptional flavor and quality."
• •"Our unique, hand-stamped packaging reflects our commitment to sustainability and adds a touch of charm to every order."
• •"Create your own custom tea blend and embark on a journey of taste exploration with Black Dog Teas."
• •"We're passionate about our brews and dedicated to providing you with a delightful tea experience."
• •"From classic blends to innovative infusions, Black Dog Teas offers a wide selection to suit every tea lover's palate."