Brand Tone

authentic, passionate, appreciative, approachable, and personal

Brand Values

• •Artisanal Quality
• •Function and Beauty
• •Nature-Inspired
• •Connection
• •Slow Living

Best Practices

• •Always infuse the copy with the brand's narrative. Share the inspiration behind a piece, a detail about the creative process, or the feeling you hope the item evokes.
• •Maintain a personal and direct connection by using a first-person perspective from the artist and addressing the customer directly. This fosters a sense of a one-on-one relationship.
• •Consistently use descriptive words that reinforce the artisanal nature of the products, such as "handcrafted," "wheel-thrown," "one-of-a-kind," and "artisanal."
• •Regularly incorporate appreciative language, thanking customers for their support. This aligns with the brand's value of connection and the artist's expressed privilege in being part of their lives.
• •Ensure that the tone of the copy is reflected in the visual content. The authentic, natural, and passionate voice should be paired with high-quality images that showcase the pottery in a similar light—warm, inviting, and focused on detail.

Social Perception

Black Cat Pottery is perceived as a source of exquisite, high-quality, and unique ceramics. Customers praise the stunning beauty and craftsmanship, often stating products exceed expectations. The artist is a pleasure to work with, especially on custom orders. It's seen as a top shop for gifts, with consistent five-star reviews and positive social media engagement.

Copy Examples

• •Start your day with a piece of art. Our new collection of handcrafted mugs is designed to make your morning coffee or evening tea a little more special. Wheel-thrown and made with love, each mug has its own unique character. Find the one that speaks to you.
• •Give your plant babies a beautiful home. Our ceramic planters are inspired by the subtle colors of the natural world, designed to complement your greenery and bring a touch of handmade elegance to your space.
• •From a simple ball of clay to a finished piece. There's a quiet magic in the process of pottery, a slow and steady transformation. I'm so grateful to share this journey and these creations with you. #blackcatpottery #handmadewithlove #ceramics
• •Looking for something truly one-of-a-kind? Let's create it together. I love working on custom orders to bring your vision to life in clay. Whether it's a special gift or a unique piece for your home, let's make something beautiful.
• •An ode to the everyday. Our latest collection is a celebration of the small moments - a shared meal, a quiet cup of tea, a single flower in a vase. Discover functional pieces designed to be loved and used, adding a touch of handmade warmth to your daily rituals.