Brand Tone

Professional expertise, approachable, casual confidence, edgy, and nostalgic.

Brand Values

• •American Craftsmanship
• •Quality and Durability
• •Authenticity and Passion
• •Partnership and Collaboration

Best Practices

• •Maintain the "Expert-Yet-Cool" Balance: Always weave in their extensive experience and technical capabilities, but deliver it with a confident, slightly informal swagger. This duality is key to their brand voice.
• •Lead with "American-Made": This is a powerful value proposition and should be front and center in most communications to reinforce their commitment to quality and domestic manufacturing.
• •Use Visceral, Quality-Focused Language: Words like "craftsmanship," "durability," "premium," and "soft" should be used to describe the tangible benefits of their products, appealing to a customer's desire for quality goods.
• •Speak the Language of Partnership: When addressing B2B clients, use collaborative and empowering language. Frame the relationship as a joint effort to build their brand, not just a transaction.
• •Stay Authentic and Show, Don't Just Tell: Continue to leverage behind-the-scenes content and real-life applications of their products. Authentic storytelling will reinforce their brand values more effectively than any slogan.

Social Perception

Perceived as a high-quality, reliable American apparel manufacturer with a cool, alternative edge. Customers and clients are drawn to its commitment to domestic production, attention to detail, authentic, non-corporate feel, and its culturally relevant, 'in the know' association.

Copy Examples

• •Your sound is original. Your merch should be too. We offer custom, USA-made apparel that's built to last as long as your riffs. Let's create gear your fans will actually want to wear. #BandMerch #MadeInUSA #BlackCatMFG
• •Elevate Your Brand with Premium American-Made Apparel. From company retreats to client gifts, our expert team and state-of-the-art facility ensure your brand is represented with quality and style. Partner with us to create something exceptional.
• •Throw it back with our classic logo tee. Made from 100% ringspun cotton for a ridiculously soft feel, this shirt is a nod to timeless style and quality American craftsmanship. Wear it loud, wear it proud. #VintageStyle #AmericanMade
• •Don't just start a brand. Build a legacy. With our in-house cut & sew operation and expert screen printing, we provide the quality and control you need to make your mark. Let's make something iconic together. #FashionStartup #MadeInAmerica
• •The secret ingredient? Pride. Every stitch, every print, every single piece that leaves our Marietta, GA shop is crafted with care. This is what American-made quality looks like up close. #Craftsmanship #ScreenPrinting #Quality