Brand Tone

Friendly and Approachable, Helpful and Responsive, Value-Oriented/Promotional, Community-Focused, Convenient

Brand Values

• •Customer Satisfaction
• •Convenience
• •Value for Money
• •Wide Selection
• •Efficiency

Best Practices

• •Use Friendly and Conversational Language: Employ a welcoming and approachable style. Use contractions (e.g., "we've," "it's") and address customers directly (e.g., "you," "your"). Avoid overly formal or technical jargon.
• •Highlight Value and Convenience: Regularly feature specials, deals, and bundles. Emphasize ease of shopping, fast delivery, and multiple ordering options (online, phone, in-store, Uber Eats).
• •Emphasize Positive Customer Service: Incorporate phrases that reflect helpfulness and a customer-first attitude, mirroring the positive testimonials received. Words like "helpful," "friendly," "quick," and "easy" should be common.
• •Keep it Straightforward and "No Bull": Align with the overarching Black Bull franchise slogan. Be clear, concise, and get straight to the point, especially when advertising promotions.
• •Be Responsive and Engaging (especially on social media): When posting, encourage interaction. When customers comment or message, maintain the friendly, helpful, and quick response style noted in testimonials. This reinforces the perception of excellent customer care.

Social Perception

Positive Customer Experiences, Reliable Local Liquor Store, Accessible, Part of a Larger, Recognised Network

Copy Examples

• •Facebook Post (Special Offer): "Thirsty Thursday just got better! 🎉 Grab [Specific Product, e.g., a popular beer 12-pack] for just $[Price] this week at Black Bull Liquor Greenwood. Friendly service, great prices – that's our promise! Order online for quick pickup or delivery! #BlackBullLiquorGreenwood #HamiltonDeals #ThirstyThursday #[BrandName]"
• •Website Banner (New Arrival): "Just Landed! 🥃 Explore the newest additions to our whiskey collection. From smooth sippers to bold blends, find your new favourite at Black Bull Liquor Greenwood. Shop now for easy home delivery! [Link to New Arrivals]"
• •Instagram Story (Weekend Promotion - if they create an account): "Weekend plans? We've got the drinks covered! 🥂 Stock up on your faves with our weekend specials. Friendly faces and fast service guaranteed. Visit us at 120 Greenwood Street or tap to shop online! #SupportLocalHamilton #WeekendSips #BlackBullSpecials"
• •Email Newsletter Snippet (Customer focused): "Hey [Customer Name], looking for the best deals on your favourite drops? 🍾 At Black Bull Liquor Greenwood, we're all about great value and even better service. Check out this week's top specials picked just for you! [Link to Specials Page]. Cheers to that!"
• •Google My Business Update (Service Highlight): "Need your drinks in a hurry? 🏃‍♂️ Black Bull Liquor Greenwood offers fast delivery and easy online ordering for your convenience. Awesome customer service is always part of the deal! Order now: [Link to Website]. Call us: [Phone Number]."