Brand Tone

Innovative, Problem-Solving, Reliable, Customer-Centric, Professional, Accessible

Brand Values

• •Innovation
• •Quality & Reliability
• •Customer Success/Satisfaction
• •Sustainability & Green Economy
• •Accessibility & Affordability
• •Efficiency

Best Practices

• •Lead with the Solution: Always frame copy around solving the customer's primary problem (e.g., "Avoid expensive panel upgrades," "Get faster charging on your current system").
• •Highlight Innovation & Patented Technology: Regularly mention "patented technology," "innovative solutions," and "advanced energy management" to reinforce expertise and cutting-edge products.
• •Emphasize Tangible Benefits: Focus on concrete advantages like cost savings, time savings (easy installation), faster charging speeds, and reliability (ETL certified, fail-safe).
• •Maintain a Confident and Assuring Voice: Use strong, positive language that conveys expertise and the reliability of the products. Avoid jargon where possible, or explain it clearly.
• •Incorporate Trust Signals: Weave in elements like "Made in Canada," "ETL Certified," customer success stories (even if generalized), and partnerships (like with ABB) to build credibility and trust.

Social Perception

Positive, Helpful & Problem-Solving, Reliable Partner, Innovative Leader

Copy Examples

• •Upgrade Your Charge, Not Your Panel. Drive into the future with Black Box Innovations. Our smart EV energy managers deliver faster charging without the thousand-dollar electrical overhaul. Simple, patented, powerful.
• •Max Power, Min Cost. Your EV Charging Solution is Here. Don't let panel limitations dim your EV excitement. Black Box Innovations makes high-speed charging a reality for any home, saving you time, money, and hassle. Innovate your energy.
• •Electricians, Meet Your New Best Friend. Simplify EV charger installs and delight your clients. Black Box Innovations’ EVEMS are ETL certified, easy to install in under 45 minutes, and eliminate the need for costly service upgrades. More jobs, happier customers.
• •The Future of EV Charging is Smart, Simple, and Affordable. Black Box Innovations is pioneering patented technology that puts fast, reliable EV charging within reach. Join the green revolution without breaking the bank.
• •Power Up Your EV, Stress-Free. Worried about an outdated electrical panel? Black Box Innovations offers intelligent energy management that works with your existing setup. It’s the cost-effective, future-proof way to charge.