Brand Tone

enthusiastic, passionate, and connected to the hockey community. friendly and approachable. resilience and experience

Brand Values

• •Quality and Craftsmanship
• •Passion for Hockey
• •Customer Focus
• •Community and Heritage
• •Innovation and Style

Best Practices

• •Speak the Language of Hockey: Use terms, slang (appropriately), and references that resonate with hockey players and fans. This shows authenticity and understanding of the target audience.
• •Emphasize Passion and Enthusiasm: Let the genuine love for the sport shine through. Use energetic and positive language.
• •Highlight Quality and Durability: Consistently mention the high-quality materials, craftsmanship, and the long-lasting nature of the products, as this is a key value and selling point.
• •Incorporate the Community Aspect: Talk about teams, the spirit of the game, and the shared experience of hockey. If applicable, leverage the mascot, Sammy Biscuit, to add a friendly and engaging touch.
• •Be Authentic and Relatable: Share the brand's story, its heritage, and its commitment to the hockey community. Avoid overly corporate jargon; keep the tone approachable and connected.

Social Perception

Customers generally perceive Black-Biscuit LLC very positively. Reviews consistently praise the high quality of their apparel, particularly the durability of their pants, and their excellent customer service. The brand is seen as a reliable provider of specialized hockey gear, especially for inline and roller hockey. They are also recognized for their custom design services. The long history of the brand (since 1994) contributes to a perception of experience and authenticity within the hockey apparel market.

Copy Examples

• •Headline: Puck Drop Ready. Style That Scores. Body: For over 30 years, Black Biscuit has been outfitting hockey passion. From the inline rinks to the frozen ponds, our gear is built with unmatched quality and the spirit of the game. Gear up with the Biscuit and make every shift count. #BlackBiscuitHockey #HockeyApparel #GearUpForGreatness
• •Headline: Your Team. Your Look. Our Craftsmanship. Body: Dream up your perfect team jerseys, and let Black Biscuit bring them to life. With our expert design team and commitment to quality, you'll not only play great but look legendary. Get your custom quote today! #CustomHockeyJerseys #TeamBiscuit #HockeyStyle
• •Headline: Sammy Biscuit Says: Don't Just Play, Dominate! Body: Hey, hockey fanatics! Sammy Biscuit here! Ready to rock the rink in gear that’s as tough and cool as you are? Check out our latest collection of pants and apparel – designed for champions by the enthusiasts who started it all! #SammyBiscuit #RollerHockey #InlineHockey #PassionForHockey
• •Headline: Built by Players, For Players. Since 1994. Body: We know hockey because we live hockey. Black Biscuit was born from a passion for the game, delivering apparel that stands up to the toughest plays and keeps you looking sharp. Experience the difference dedication makes. #BlackBiscuitLegacy #HockeyGear #QualityCraftsmanship
• •Headline: More Than Just Apparel. It's a Statement. Body: When you wear Black Biscuit, you're wearing over three decades of hockey heritage and a commitment to excellence. Our designs blend flash with function, ensuring you feel good, look good, and play even better. Join the Biscuit family. #FeelGoodPlayGood #HockeyLife #BlackBiscuit