Brand Tone

Principled & Activist, Community-Focused & Inclusive, Educational & Empowering, Resilient & Frank, Passionate & Caring

Brand Values

• •Anarchism & Anti-Capitalism
• •Community & Mutual Aid
• •Liberation & Social Justice
• •Education & Critical Thinking
• •Autonomy & Direct Action
• •Inclusivity & Anti-Discrimination
• •Sustainability & Ethical Consumption

Best Practices

• •Anchor in Your Principles: Always circle back to Blackbird's core values (anarchism, anti-capitalism, community, liberation). Let these principles guide the message and word choice. Every piece of copy should feel like it comes from this ideological foundation.
• •Use Inclusive & Empowering Language: Employ terms that foster a sense of solidarity and shared purpose (e.g., "comrades," "community," "collective," "solidarity," "liberation," "autonomy"). Avoid jargon where possible, or explain it to be accessible, but don't shy away from the direct language of your politics.
• •Prioritize Action & Engagement: Encourage readers to participate, learn, and connect. Frame calls to action around community building, education, and direct support rather than just consumption (e.g., "Join the discussion," "Support mutual aid," "Get involved," "Share space").
• •Maintain Authenticity & Transparency: Be open about the infoshop's mission, challenges, and the way it operates (e.g., sliding scale, non-profit nature if applicable, reliance on community support). This builds trust and reinforces the anti-capitalist ethos.
• •Be Unapologetically Political: Don't dilute the message. Blackbird Infoshop's identity is inherently political. The copy should reflect this confidently and clearly, attracting those who align with its mission and informing those who may be new to its ideas. Use terms like "radical," "resistance," "struggle," and "liberation" consistently and meaningfully.

Social Perception

Positive for Target Audience, Niche but Respected, Seen as genuinely committed, Supportive & Essential

Copy Examples

• •Headline: Don't Just Read Theory. Live It. Body: Blackbird Infoshop: More than a bookstore, it's a space to connect, learn, and build a world rooted in solidarity. Anarchist literature, vegan cafe, community events. All power to the people. (Call to Action): Join the conversation. Visit us today.
• •Headline: Nourish Your Mind, Fuel the Struggle. Body: From radical zines to locally sourced vegan coffee, everything at Blackbird Infoshop is chosen with intention. We believe in community care, not capitalism. Sliding scale always. No one turned away. (Call to Action): Explore our collection & support mutual aid.
• •Headline: Another World Is Possible. It Starts Here. Body: Tired of the status quo? So are we. Blackbird Infoshop is an autonomous space dedicated to anarchist principles, anti-colonial organizing, and building real alternatives. Books, dialogue, direct action. (Call to Action): Get involved. Check our events calendar.
• •Headline: Community Over Commodity. Body: At Blackbird, we're building an economy of care. Our sliding-scale vegan cafe, free fridge, and radical library are here for everyone. Because access to resources is a right, not a privilege. (Call to Action): Share space with us. 587 Abeel St.
• •Headline: Read. Resist. Reimagine. Body: Blackbird Infoshop offers tools for liberation. Dive into critical texts on anarchism, decolonization, and queer theory. Engage in workshops. Build solidarity. Let's create the future we want to see, together. (Call to Action): Find your next read & join a study group.