Brand Tone

Inspiring & Passionate, Knowledgeable & Supportive, Community-Focused & Friendly, Conscious & Transparent, Modern & Curated

Brand Values

• •Quality
• •Sustainability & Ethical Sourcing
• •Community
• •Creativity & Inspiration
• •Accessibility & Inclusivity
• •Customer-Centricity

Best Practices

• •Embrace the "Sewist-to-Sewist" Voice: Write as if you're talking to a fellow sewing enthusiast. Use terminology that resonates with the community but explain more complex terms when necessary to remain inclusive and supportive.
• •Weave in Values Naturally: Subtly highlight sustainability, quality, and community in your descriptions and stories rather than making them feel like forced marketing points. For example, mention the eco-friendly nature of a fiber or share a story about the mill it came from.
• •Inspire with Visuals and Descriptions: Use evocative language that appeals to the senses – describe the feel, weight, and drape of the fabric. Pair this with high-quality, inspiring photography and videography of fabrics and finished garments.
• •Foster Interaction and Share User Content: Actively encourage customers to share their makes using specific hashtags. Regularly feature user-generated content to build community and showcase the versatility of your products. This reinforces the friendly, community-focused tone.
• •Maintain Authenticity and Passion: Let the genuine love for sewing and high-quality textiles shine through. Share personal stories from the team (like Caroline's journey), behind-the-scenes glimpses, and honest insights into the fabric world. This builds trust and a stronger connection with the audience.

Social Perception

Positive Reputation for Quality, Trusted Source for Modern Sewists, Appreciation for Sustainability Efforts, Strong Community Engagement, Good Customer Service, Higher Price Point, Inspiring and Aspirational

Copy Examples

• •Instagram Post (New Fabric Arrival): Drape yourself in dreams! ✨ Our new collection of [Fabric Type, e.g., Tencel™ Lyocell Twill] has just landed. Imagine the possibilities – flowing dresses, chic blouses, comfy wide-leg pants. Ethically sourced and oh-so-soft, it's the perfect conscious choice for your next #MeMade masterpiece. What will you create? #BlackbirdFabrics #SustainableSewing #FabricLove #NewArrival
• •Email Newsletter Subject: Sew Your Values: Our Eco-Friendly Edit Is Here! Hello [Customer Name], At Blackbird Fabrics, we believe that creating a handmade wardrobe can be both beautiful and kind to the planet. Dive into our curated collection of sustainable fabrics – from organic cottons to vibrant deadstock treasures. Find the perfect material to bring your conscious creations to life and feel good about every stitch. Shop the Eco Edit now and get 15% off your first sustainable fabric order! Happy thoughtful sewing, The Birdies
• •Facebook Post (Community Feature): Maker Monday Spotlight! 🧵 We're absolutely smitten with this stunning [Garment Type, e.g., Wilder Gown] by the talented @[CustomerHandle] using our [Fabric Name, e.g., Viscose Linen Noil]. The craftsmanship, the fit, the joy – it's what #BlackbirdMakes is all about! Share your recent Blackbird creations with us for a chance to be featured and inspire our amazing community! #SewingCommunity #HandmadeWardrobe #BlackbirdFabrics
• •TikTok Video Script (Quick Tip): (Upbeat music, quick cuts showing fabric and sewing process) Hey Sewists! Ever wonder about fabric drape? A fabric with more drape, like our Bamboo Rayon Knit, flows beautifully for things like gathered skirts or relaxed tops. Less drape? Think structured jackets from our Bull Denim. Choosing the right drape is key to nailing your project! What are you sewing next? #SewingTips #FabricFacts #BlackbirdFabrics #SewTok #DIYFashion
• •Product Description (BF Pattern): Meet The Bestie Bag – your new everyday essential, designed by sewists, for sewists! This BF Pattern is your perfect companion for everything from market trips to weekend adventures. With clear, beginner-friendly instructions and options for customization, you'll love creating a bag that's uniquely YOU. We recommend our sturdy Cotton Canvas or a playful Denim for a bag that lasts. Tag your finished Bestie with #BFBestieBag and #BlackbirdFabrics!