Brand Tone

empowering, authentic, and artistic, with a touch of edgy sophistication

Brand Values

• •Individuality and Self-Expression
• •Embracing Imperfection
• •Emotional Connection
• •Quality Craftsmanship & Natural Materials
• •Women Empowerment
• •Sustainability and Ethical Practices
• •Connection to Heritage/Story

Best Practices

• •Embrace Storytelling: Every piece has a journey, from the gemstone's origin to the design inspiration and the wearer's interpretation. Weave narratives into product descriptions and social media posts.
• •Use Evocative and Sensory Language: Words like "raw," "ancient," "soulful," "vibrant," "striking," and "distinctive" align with the brand. Describe not just how the jewellery looks, but how it might make one *feel*.
• •Champion Individuality and Imperfection: Consistently reinforce the message that Black Betty is for those who value uniqueness and see beauty in the non-traditional. Avoid overly polished or generic marketing speak.
• •Maintain an Empowering Voice: Address the audience directly with language that inspires confidence and self-acceptance. Highlight the "inner force" and strength associated with the "Black Betty" persona.
• •Stay Authentic and Transparent: Share insights into the design process, the sourcing of materials (especially the commitment to natural and sustainable), and the brand's values. Authenticity builds trust and resonates with their desired customer base.

Social Perception

distinctive and soulful South African jewellery brand that offers unique, high-quality pieces with deeper meaning

Copy Examples

• •Unearth your narrative. Our latest collection draws inspiration from the raw beauty of the earth and the untamed spirit within. Each piece, a testament to your unique story. #BlackBettyDesign #AncientFuture #TellYourStory
• •More than just jewellery, it's a piece of you. Let's co-create a future heirloom, a design as singular as your journey. Book your bespoke consultation and let your essence shine. #BlackBettyBespoke #IndividuallyCrafted #WearYourTruth
• •Own your power. Embrace every facet, every beautiful imperfection. Our jewels are forged for the woman who defines herself, for the Betty who rocks her inner force. #BlackBettyEmpowered #Flawsome #InnerStrength
• •Curate your constellation. From delicate whispers to bold statements, our piercing artists are here to help you express your unique style. Let's adorn your journey, one perfectly placed gem at a time. #BlackBettyPiercings #EarAlchemy #UniqueCuration
• •Crafted by nature, designed by us, chosen by you. Discover the vibrant energy and unique character of our hand-cut gemstones, each with a soul of its own. #BlackBettyGems #EarthsTreasures #EmotionalConnection