Brand Tone

Sophisticated, confident, aspirational, encouraging, and empowering. Can also be active, restless, and fun depending on the sub-brand.

Brand Values

• •Craftsmanship and Quality
• •Innovation
• •Confidence and Empowerment
• •Versatility
• •Customer Delight/Focus
• •Authenticity and Self-Expression

Best Practices

• •Define and Document Your Brand Voice: Clearly articulate the desired tone, personality, and key messaging pillars. Share this with everyone involved in content creation.
• •Understand Your Target Audience: Tailor the language and style to resonate with the modern Indian man Blackberrys targets – his aspirations, lifestyle, and values.
• •Use Consistent Language and Terminology: Employ a consistent vocabulary that reflects the brand's sophistication and quality (e.g., 'craftsmanship,' 'impeccable fit,' 'innovation').
• •Maintain the 'Keep Rising' Ethos: Weave in the underlying message of ambition, growth, and confidence in relevant communications.
• •Review and Refine: Regularly review all copy across different channels (website, social media, ads) to ensure it aligns with the established brand tone and values. Adapt as the brand evolves, but ensure core elements remain consistent.

Social Perception

A premium Indian menswear brand known for good quality formal and smart casual wear. The brand is seen as having evolved from a purely formal wear brand to a more comprehensive wardrobe solution provider for the modern Indian man, recognized for their 'Keep Rising' philosophy.

Copy Examples

• •Elevate your everyday. Blackberrys: Crafting confidence for the man who keeps rising.
• •From boardroom a-game to weekend escapes, discover the perfect fit for your ambition. Blackberrys – Style That Speaks.
• •Innovation woven in. Comfort engineered. Experience the difference of Blackberrys TechPro. #KeepRising
• •This wedding season, let your true self shine. Blackberrys 'Being Real Suits You' collection – impeccably crafted for your authentic moments.
• •Don't just dress for the occasion. Own it. Blackberrys – Sharp Style, Unshakeable Confidence.