Brand Tone

Narrative, historical, and emotive, rooted in storytelling with evocative and poignant language, aiming to create a deep connection with the listener.

Brand Values

• •Musical Authenticity: Commitment to a genuine fusion of traditional Irish folk music with indie and rock influences.
• •Historical Storytelling: Narrating Irish history and exploring historical events from a human and emotional viewpoint.
• •Artistic Integrity: High-quality musicianship and thoughtful lyrics addressing complex themes.
• •Cultural Heritage: Commitment to Irish roots through the use of traditional instruments and cultural themes.

Best Practices

• •Lead with the Narrative: Always frame your message around a story. Whether it's the story of a song, an album, or the band itself, this is the core of your brand.
• •Use Emotive and Evocative Language: Choose words that convey feeling and imagery. Terms like "haunting," "yearning," "powerful," and "vibrant" align with the perception of your music.
• •Highlight Your Musical Fusion: Consistently mention the blend of traditional Irish folk with indie and rock. This is a key differentiator for your brand.
• •Connect to Your Irish Heritage: Reference the traditional instruments, historical themes, and cultural roots that inform your music. This adds depth and authenticity to your brand.
• •Maintain a Humble and Artistic Tone: Let the music and the stories speak for themselves. The copy should feel genuine and driven by the art, not by aggressive marketing.

Social Perception

Critically acclaimed and respected force in the modern Irish folk scene, perceived as talented storytellers and accomplished musicians who bring a fresh perspective to traditional music, noted for powerful live performances.

Copy Examples

• •Introducing 'Echoes On The Street,' our newest collection of stories set to music. This album was born from a time of change, a struggle between past and present. These are the songs of that journey. Listen now.
• •Our new single, 'Bricks & Mortar,' is a look at the changing face of our city. It's about what we lose when we forget our history. A story told through melody. Link in bio.
• •We are Black Bank Folk. We tell stories. Our music is a blend of the old and the new, a fusion of traditional Irish folk and modern rock. It's the sound of our history and our future.
• •We're heading back into the studio to bring new stories to life. Your support has been the constant beat behind our music, and we can't wait to share what's next with you.
• •Experience the stories live. Join Black Bank Folk for a night of emotive music that bridges the gap between history and today. A powerful performance you won't forget.