Brand Tone

Passionate & Advocating, Educational & Informative, Empowering & Celebratory, Community-Oriented & Inclusive, Professional & Authoritative, Aspirational & Legacy-Driven

Brand Values

• •Cultural Preservation & Promotion
• •Artist Empowerment & Representation
• •Community Engagement & Education
• •Authenticity & Quality
• •Legacy Building
• •Accessibility

Best Practices

• •Always Center the Artist and Their Narrative: Ensure the artist's voice, story, and the cultural context of their work are prominent. Use respectful and empowering language when describing artists and their contributions.
• •Educate and Illuminate: Frame content not just as promotional but as an opportunity to educate the audience about the significance, history, and nuances of Black art. Provide context and insights.
• •Use Inclusive and Affirming Language: Employ language that is welcoming to all but specifically affirms the Black experience and the importance of Black cultural production. Avoid jargon that might alienate newcomers.
• •Maintain a Tone of Passion Balanced with Professionalism: Let the genuine enthusiasm for the art and artists shine through, but always maintain a level of professionalism and authority that befits a leading arts organization.
• •Emphasize Community and Connection: Regularly include calls to action that encourage engagement, dialogue, and participation, reinforcing the idea that BAIA is a communal space for art lovers. Highlight events, talks, and opportunities for connection.

Social Perception

Vital Cultural Hub, Champion of Black Artists, Educational Resource, Trusted & Respected Authority, Community-Focused, Inspirational

Copy Examples

• •Exhibition Announcement: Step into a world of vibrant expression. Our new exhibition, '[Exhibition Name],' celebrates the profound narratives and innovative spirit of contemporary Black artists. Join us in honoring their vision and contribution to our cultural tapestry. Opening reception [Date] at BAIA Gallery & Gardens. #BlackArtInAmerica #CulturalLegacy #ArtExhibition
• •Artist Spotlight: Meet [Artist Name], a visionary storyteller whose powerful work [briefly describe style/theme] challenges perceptions and sparks dialogue. BAIA is proud to champion artists like [Artist Name] who enrich our understanding of the Black experience. Discover their collection on our website. #ArtistSpotlight #BlackExcellence #SupportBlackArt
• •Call for Support/Community Engagement: Art is the heartbeat of our community. The BAIA Foundation is dedicated to nurturing Black artistic talent and making art accessible to all. Your support helps us continue our vital educational programs and community workshops. Invest in culture, empower artists. Donate today. #BAIAFoundation #CommunityArt #ArtEducation
• •Online Store Product Description (for a specific artwork): Own a piece of history. This stunning [medium] by [Artist Name], titled '[Artwork Title],' encapsulates [brief description of artwork's meaning/aesthetic]. A testament to [value, e.g., resilience, joy, heritage], it's more than art; it's a conversation. Available now at the BAIA Online Store. #FineArt #BlackArtCollectors #Legacy
• •General Brand Post: For over a decade, Black Art In America has been committed to a singular mission: to document, preserve, and promote the extraordinary contributions of African American artists. From our online platform to our vibrant Gallery & Gardens, we are building a legacy, one masterpiece, one story, one connection at a time. Join our journey. #BAIA #BlackVisualCulture #ArtIsEssential