Brand Tone

Elegant, Empowering, Mysterious, and Sensual

Brand Values

• •Individuality and Customization
• •Craftsmanship and Quality
• •Feminine Empowerment
• •Elegance and Sophistication
• •Exclusivity

Best Practices

• •Use an Evocative & Elegant Vocabulary: Consistently use words that evoke luxury, mystery, and artistry (e.g., meticulous, silhouette, ethereal, bespoke, artisanal, noir, enchanting, refined). Avoid slang, overly casual language, or hard-sell tactics.
• •Focus on "The Why," Not Just "The What": Instead of just describing a product's features (e.g., "black lace bra"), describe the feeling and experience it provides ("Embrace your inner enigma with lace that tells a story of elegance and power"). Connect the product to the core values of confidence and individuality.
• •Highlight the Atelier & Craftsmanship: Regularly mention that items are handcrafted, made-to-measure, or designed in the "Atelier A. Valiuk." This reinforces the brand's key differentiators of quality and exclusivity.
• •Maintain a Consistent Narrative of Empowerment: Frame the copy around the concept of the clothing as a tool for self-expression and confidence. The message should be that the woman wears the clothes, not the other way around.
• •Embrace the Mystery: Use a tone that is slightly poetic and mysterious. Ask rhetorical questions and use metaphors related to night, shadows, art, and elegance to build a powerful and consistent brand world.

Social Perception

Perceived as a high-end, artisanal, and niche luxury brand, offering personalized, made-to-measure pieces. It appeals to those with an appreciation for gothic, romantic, or avant-garde fashion, positioned in the premium market as a Polish brand with a unique artistic vision.

Copy Examples

• •Where shadow meets form. Our new Gala Bow corset, meticulously crafted to define your silhouette with timeless elegance. This is not just lingerie; it is a work of art, made for you alone. Discover the architecture of confidence. #BlackAngelsBrand #ArtisanalLingerie #MadeToMeasure #CorsetStory #ElegantRebellion
• •Black Angels by Atelier A. Valiuk: Where Passion is Woven into Every Seam. Experience the luxury of bespoke fashion, designed to celebrate your unique form.
• •An Invitation to the Noir | Your Exclusive Look Inside the New Collection
• •Tired of trends that fade? Invest in timeless elegance. Black Angels offers bespoke corsets, gowns, and lingerie, handcrafted in our Polish atelier to your exact measurements. Embrace fashion that is as unique as you are. Shop the collection.
• •Surrender to the allure of the 'Midnight Bloom' set. Fashioned from the most delicate sheer mesh and embroidered with intricate floral patterns, this bralette and thong duo is a tribute to mysterious femininity. Designed for a sublime fit and an ethereal feel, it's a secret whispered against the skin.