Brand Tone

Passionate, Ethical & Conscious, Quality-Focused, Approachable & Caring, Informative

Brand Values

• •Quality: Providing fresh, gourmet, specialty-grade coffee.
• •Ethical Sourcing: Ensuring coffee is ethically traded, with respect for farmers.
• •Community Support/Social Responsibility: Donating to education and literacy initiatives, aiming to break cycles of poverty.
• •Sustainability: Designing processes to have minimal environmental impact.
• •Freshness: Roasting to order and shipping the same day.
• •Customer Education: Providing detailed information about their coffee.

Best Practices

• •Emphasize Freshness and Quality: Use descriptive language that highlights "roasted to order," "small-batch," "specialty grade," and the sensory details of the coffee.
• •Maintain an Ethical and Transparent Voice: Clearly communicate the commitment to ethical sourcing and sustainability in a straightforward, honest manner.
• •Use warm, inviting language that connects with customers on a personal level.
• •Educate and Inform: Provide valuable details about the coffee's origin, tasting notes, and brewing suggestions, positioning the brand as a knowledgeable and trusted source.
• •Highlight the "why" of the brand. The reason behind the brand's creation.

Social Perception

Ethical, High-Quality, Supportive of Education, Sustainable, Fresh

Copy Examples

• •Taste the quality, feel the impact.
• •#EthicalCoffee #QualityRoast #CoffeeForACause #BlackAndSomeCoffee
• •Experience coffee that’s as good for your soul as it is for the world.
• •Every sip supports a brighter future.
• •Plus, join us in supporting education with every delicious cup.