Brand Tone

scholarly, historical, romantic, and artisanal

Brand Values

• •Historical Appreciation & Storytelling
• •Craftsmanship & Artistry
• •Personalization & Meaning
• •Timelessness & Elegance
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document key elements like Black Adept's core values (historical appreciation, craftsmanship, personalization, timelessness, authenticity), preferred vocabulary (e.g., "artisanal," "handcrafted," "bespoke," "heirloom," "historical," "symbolic"), and phrases to avoid (e.g., overly casual slang, modern-centric buzzwords).
• •Immerse in the Inspiration: Continuously draw from historical texts, art history, mythology, and the symbolism relevant to the jewelry pieces. This authentic knowledge will naturally infuse the copy with the desired scholarly and historical tone.
• •Focus on Storytelling: Frame product descriptions and social media posts around the historical or symbolic narrative of the piece. Emphasize what the jewelry represents or the era it evokes, aligning with their motto "Love and history through jewels."
• •Maintain a Consistent Persona: Whether writing website copy, social media updates, or customer emails, adopt the persona of a knowledgeable and passionate artisan who values history and craftsmanship. This ensures a unified voice across all communications.
• •Use Elegant and Evocative Language: Employ descriptive and slightly formal language that reflects the sophistication of fine jewelry and the romance of history. Choose words that evoke a sense of timelessness, artistry, and personal significance.

Social Perception

Black Adept is likely perceived by customers as a niche, artisan brand catering to individuals who appreciate historically inspired and unique jewelry, thematic and symbolic pieces, detailed craftsmanship and personalization, a direct connection with the makers and Jewelry that tells a story or carries personal meaning.

Copy Examples

• •Unveil whispers of the past. Our new collection, inspired by the soaring arches and intricate tracery of Gothic cathedrals, captures history's enduring romance in every handcrafted detail. Discover jewelry that tells a timeless story. *Black Adept: Love and history through jewels.*
• •Chart your own destiny. The Armillary Sphere, an ancient instrument of adventurers and astronomers, reimagined as a testament to your journey. Handcrafted in [Metal Type], ready to be engraved with your personal motto. *Amores atque res gestas per gemmas.* Explore the collection.
• •Evoke the elegance of a bygone era. The Boleyn Necklace, a tribute to timeless grace and intricate artistry. Each [Gemstone/Detail] is meticulously set by our goldsmiths, creating a piece imbued with history's whisper. A jewel to be cherished for generations. Hand-finished in our Michigan studio.
• •From the heart of our Michigan studio, goldsmiths Hattie & Ryan breathe life into history's forgotten narratives. With a shared passion for ancient symbolism and artisanal craftsmanship, Black Adept offers more than jewelry; we offer heirlooms in the making, each piece a dialogue between past and present. *Love and history through jewels.*
• •Inscribe Your Story: Personalize Your Black Adept Jewel with a Timeless Maxim.